Marketing Automation Manager

Harnham; London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading company in the marketing sector is seeking a Technical CRM Automation Manager in London. You'll be responsible for executing personalized campaigns at a mission-driven organization, working closely within a dynamic CRM team. This role requires proven skills in utilizing Braze and managing multi-channel campaigns to enhance user engagement.

Qualifications

• Proven experience in CRM automation or lifecycle marketing.
• Deep hands-on experience with Braze, including Connected Content and Liquid.
• Confident across channels (email, push, in-app).

Responsibilities

• Build and optimise automated lifecycle campaigns in Braze.
• Manage Braze integrations with product and data systems.
• Set up, track, and report on performance metrics.

Skills

CRM automation

lifecycle marketing

APIs

campaign logic

data feeds

Tools

Braze

Job description

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Harnham

Senior Recruitment Consultant - Marketing & Insights - London

Technical CRM Automation Manager | £60,000 + 5% bonus | Hybrid (London, 2 days/week)

We’re hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users.

This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You’ll be hands-on with campaign logic, segmentation, APIs, and Liquid — building scalable, multi-channel customer journeys that are personal, timely, and impactful.

What you’ll be doing:

• Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
• Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
• Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
• Maintain a library of modular content blocks to help the wider CRM team build efficiently
• Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
• Take ownership of test design, documentation, and insight-sharing across the lifecycle journey

What we’re looking for:

• Proven experience in CRM automation or lifecycle marketing
• Deep hands-on experience with Braze, including Connected Content and Liquid
• Strong technical skills across APIs, data feeds, and complex campaign logic
• Confident working across channels (email, push, in-app) and troubleshooting integration issues
• Detail-focused, curious, and proactive — someone who takes ownership and finds smart solutions

Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you’re fluent in Braze and love building smart, personalised campaigns — we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Staffing and Recruiting

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