Marketing Lead, Squad Busters London - Marketing full-time, permanent

Supercell; London; Remote; GBP 60,000 - 90,000; Full time

Job summary

A leading games company is seeking a Marketing Lead to develop comprehensive marketing strategies for their game, focusing on player experience and growth. The ideal candidate will bring over 10 years of B2C marketing experience, a track record in leading campaigns, and exceptional communication skills to foster collaborations across various teams.

Benefits

Flexible work environment

Support for relocation

Comprehensive benefits package

Qualifications

• 10+ years of B2C marketing experience in entertainment, consumer goods, or e-commerce.
• Experience leading multi-million-dollar marketing campaigns.
• Understanding of various marketing functions and integrating them for growth.

Responsibilities

• Build marketing vision and strategy for a game.
• Drive business growth through integrated marketing plans.
• Analyze campaign performance with Marketing Analytics.

Skills

Communication

Project Management

Analytical Skills

Collaboration

Creative Problem Solving

Job description

Supercell is looking for a seasoned leader that has extensive experience in marketing, thrives in a multifunctional and uber collaborative environment, and is obsessed with providing the best player experience possible. The Marketing Lead will be a part of a live game team, and will make sure that we have a strong marketing vision for the game in order to provide memorable experiences that last forever for our players.

The ideal candidate will be able to develop a high-level marketing strategy, contribute to the overall roadmap for Squad Busters, and play key role in representing the audience and outside-in perspective on the Squad Busters leadership team.They will also need to be able to get their hands dirty when needed, step in with more granular execution tasks, and work closely with the community team on maintaining & delivering the overall content calendar.

The person we are looking for will have exceptional communication and project management skills to bring together all of the marketing stakeholders such as brand strategists, creative producers, community managers, media buyers, marketing analysts, and game developers.

Let us know if you think you are the one we are looking for!

Responsibilities

Build a clear marketing vision and strategy for one of our games, designed around the game lifecycle, product roadmap, and live operations.

Drive business growth by designing and executing holistic , integrated marketing plans in close collaboration with other marketing stakeholders and teams, such as Performance Marketing, Brand Marketing, Creative Production, Community, Esports, Regional/Local activation, and etc.

Key part of the game leadership team , supporting Head of Game and owning drive for audience expansion and new user inflow at a strategic level

Drive and facilitate cross functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.

Design global marketing Goals and KPIs for all campaigns in close alignment with other marketing stakeholders from Product Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.

Develop a deep understanding of the game and business , incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.

Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns for constant performance improvement.

Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, platform featuring and store optimization (ASO).

Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.

Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research , and help inform our future product and marketing strategy.

Requirements

10+ years of B2C marketing experience preferably in the entertainment, consumer packaged goods, or e-commerce industries.

Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross functional environment via hands on goal setting, digital strategy development and integrated campaign planning.

Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.

Excellent strategic and leadership skills, but willing to get your hands dirty!

Exceptional interpersonal communication skills with the ability to influence and passion to collaborate and empower stakeholders across multiple marketing disciplines.

Growth mindset with passion for creative problem solving, innovation, and risk taking.

Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.

Passion for games and being obsessed with delivering the best player experience.

Located in or willing to relocate to Helsinki or London.

Benefits and Compensation
Luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.
We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell
We are a games company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we've released seven games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, and mo.co.
To make seven games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put togetherthe best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

You Are Not Your Job Title
Working with us means you won’t need to focus on chasing titles or climbing ladders. We’ve decided that our internal job titles don’t include prefixes like senior, junior, principal, or director. Instead, we embrace our non-hierarchical culture, allowing us to concentrate on what truly matters: doing what’s best for our players. Recognition isn’t tied to your job title, nor does your title define the impact you can have.
For hiring purposes, we do use industry-standard job titles to help attract talent. When it comes to public-facing spaces like LinkedIn, we trust and encourage everyone to select a title that feels most appropriate for them. Read More

This position is in Helsinki or London, but you're not?
Luckily, moving to Helsinki or London is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs,we've even relocated a horse.

Not sure if you should apply?
Do it!You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn aboutany specific accommodations you might require to fully engage in our recruitment process.

And here's a video about what we do.(Best enjoyed with salmiakki and rye bread)

Interested?
Then just apply here

We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.

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