Global IPB Campaigns & Content Strategy Lead

Aumni; Greater London; On-site; GBP 120,000 - 190,000; Full time

Job summary

J.P. Morgan in the UK seeks a senior leader to head IPB campaigns and content marketing, driving international private bank growth across EMEA, APAC, LATAM. You will translate global priorities into a coherent IPB agenda and own end-to-end roadmaps for campaigns and content.

You'll lead a matrixed, multi-regional team, shaping governance, KPIs and reporting to deliver measurable acquisition, engagement and relationship deepening while upholding risk and compliance standards.

Qualifications

• Extensive senior-level experience leading content, campaign or integrated marketing within private banking, wealth management, financial services or a similarly complex regulated environment.
• Strong understanding of ultra-high-net-worth clients, family offices, multigenerational wealth and the international private banking landscape.
• Proven success setting strategy and delivering measurable business outcomes through multi-market campaigns, content programmes and nurture journeys.
• Demonstrated ability to lead teams and functional communities across a complex, matrixed and multicultural organisation, combining authority, influence and partnership.
• Strong strategic judgement and commercial acumen, with the ability to prioritise across competing business, audience, regional and functional demands.
• Deep content and campaign marketing expertise, including segmentation, personalisation, digital distribution, demand generation, nurture journeys and paid content.
• Strong data and measurement acumen, with experience defining KPIs, performance frameworks and using insight to improve strategy, investment and outcomes.
• Excellent executive communication, facilitation, stakeholder management and conflict-resolution skills.
• Proven ability to manage central budgets, agencies and complex multi-market programmes to time, quality, cost and performance expectations.
• Commitment to high standards of risk management, controls, inclusion and professional conduct.

Responsibilities

• Own the IPB-wide campaigns and content portfolio, including strategic prioritisation, sequencing, investment, visibility and cross-regional coordination.
• Set IPB campaign strategy and lead the end-to-end campaign roadmap across regions.
• Lead the strategy, proposition and coordinated activation of agreed IPB-wide campaigns and priority verticals.
• Convert global strategy, propositions and capabilities into an integrated IPB framework, while ensuring regional insights, business priorities and market requirements influence global plans and capability roadmaps.
• Represent the Marketing function at the IPB Content Circle as the decision-making forum for IPB-wide priorities, common development, Global alignment, resource conflicts, performance review and escalations.
• Make lead generation, client engagement and relationship deepening core outcomes of IPB-wide campaign design, planning and handoffs.
• Drive the strategic direction of IPB content marketing to support business growth, acquisition, relationship deepening, operational excellence and a strong, inclusive marketing culture.
• Own the IPB-wide measurement framework and reporting cadence for campaigns and content, including common definitions, attribution principles, minimum reporting standards and dashboards.
• Functionally direct the IPB campaigns and content marketing community across regions, establishing strategic direction, shared standards, role clarity and a connected operating rhythm.
• Own central IPB budgets for shared content production, IPB-wide campaigns, common tools, paid distribution and cross-regional agency engagements.
• Ensure IPB-wide frameworks, campaigns and centrally developed assets meet applicable brand, legal, compliance, controls and quality standards.

Skills

Senior-level leadership

Campaign management

Content marketing

Stakeholder management

Data-driven decision making

Executive communication

Cross-cultural teams

Education

MBA or equivalent preferred

Tools

CRM systems

Marketing automation

Digital platforms

Job description

J.P. Morgan in the UK seeks a senior leader to head IPB campaigns and content marketing, driving international private bank growth across EMEA, APAC, LATAM. You will translate global priorities into a coherent IPB agenda and own end-to-end roadmaps for campaigns and content.

You'll lead a matrixed, multi-regional team, shaping governance, KPIs and reporting to deliver measurable acquisition, engagement and relationship deepening while upholding risk and compliance standards.