Global IPB Campaigns & Content Marketing Lead

Security Capital Research; Greater London; On-site; GBP 150,000 - 190,000; Full time

Job summary

JP Morgan Chase is seeking a senior leader to own IPB-wide campaigns and content marketing across regions. You will translate Global priorities into an International Private Bank agenda, balancing regional needs with enterprise goals.

You will direct the end-to-end roadmap for campaigns, measure performance, and guide a cross-functional, multi-market team to drive acquisition, engagement and growth while upholding risk and compliance standards.

Qualifications

• Extensive senior-level experience leading content or campaigns in private banking or wealth management.
• Strong understanding of ultra-high-net-worth clients and international private banking.
• Proven track record delivering measurable outcomes across multi-market programs.
• Ability to lead teams in a complex, matrixed, multicultural organisation.
• Strategic judgement with the ability to prioritise across competing demands.
• Deep expertise in segmentation, personalisation, digital distribution and paid content.
• Strong data and measurement acumen with KPI definition and insights.
• Excellent executive communication and stakeholder management.

Responsibilities

• Own the IPB-wide campaigns and content portfolio, including strategic prioritisation and cross-regional coordination.
• Set IPB campaign strategy and lead end-to-end roadmaps across regions.
• Lead strategy and activation of IPB-wide campaigns and priority verticals.
• Translate global capabilities into an IPB framework while incorporating regional insights.
• Represent Marketing at IPB Content Circle for priorities, development and performance.
• Make lead generation, client engagement and relationship deepening core outcomes.
• Drive IPB content marketing to support growth and a strong marketing culture.
• Own the IPB-wide measurement framework and reporting cadence.
• Direct IPB campaigns community across regions with clear standards and rhythm.
• Own central IPB budgets for content production and campaigns.
• Ensure IPB frameworks meet brand, legal, compliance and quality standards.

Skills

Content marketing leadership

Campaign management

Private banking / wealth management

Matrix leadership

Data-driven decision making

Tools

CRM systems

Marketing automation

Digital platforms

AI-enabled workflows

Job description

JP Morgan Chase is seeking a senior leader to own IPB-wide campaigns and content marketing across regions. You will translate Global priorities into an International Private Bank agenda, balancing regional needs with enterprise goals.

You will direct the end-to-end roadmap for campaigns, measure performance, and guide a cross-functional, multi-market team to drive acquisition, engagement and growth while upholding risk and compliance standards.