Global Influencer Marketing Leader

Jaded London; Greater London; Híbrido; GBP 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

50% Employee Discount

24 days holiday per year (plus bank)

A paid day off on your birthday

A paid moving day per year

Hybrid Working Arrangements - 1 day Wf

Pension Scheme

Bonus Scheme

Employee Assistance Programme

£500 employee referral bonus scheme

Local Business Discounts

North-West London office location

Casual office dress code

Fully-stocked kitchens and fridges

Regular Office Social Events

Descripción de la vacante

Jaded London is seeking a commercially driven Head of Influencer Marketing to lead and scale our global influencer and talent strategy across @jadedldn & @jaded_man. You will own a seven-figure annual budget and partner with creators, talent agencies, and strategic partners to deliver measurable commercial outcomes.

This leadership role sits at the intersection of Brand, Performance Marketing, Social, PR, CRM, and Commercial teams, driving forecasting, attribution, and cross-functional

Formación

• Significant experience leading influencer or talent marketing within a high-growth consumer, fashion, beauty, or lifestyle business.
• Proven ownership of a multi-million-pound or seven-figure influencer marketing budget.
• Strong commercial mindset with experience managing marketing investment against measurable business outcomes.

Responsabilidades

• Develop and execute the global influencer marketing strategy aligned with brand and commercial objectives.
• Build long-term relationships with creators, talent agencies, and strategic partners.
• Identify emerging creators and cultural moments that strengthen brand awareness and customer acquisition.
• Lead creator partnerships, paid collaborations, and large-scale campaign activations.
• Own and manage a seven-figure annual influencer and talent marketing budget.
• Allocate investment across gifting, paid partnerships, events, talent retainers, and campaign activations to maximise commercial return.
• Continuously evaluate budget efficiency and reallocate spend based on performance.
• Develop forecasting models and investment recommendations based on historical performance and future growth opportunities.
• Present budget performance, ROI, and strategic recommendations to senior leadership.
• Own the end-to-end influencer gifting strategy across key markets particularly U.S
• Build a robust measurement framework to evaluate the effectiveness of gifting activity.
• Analyse gifting performance against key commercial metrics including new customer acquisition, website traffic, conversion rate, revenue, CPA, ROAS, EMV.
• Work with Performance Marketing to implement attribution models that connect influencer activity to measurable business outcomes.
• Continuously optimise gifting investment based on data, identifying which creators, audience segments, and product categories deliver the strongest commercial returns.
• Establish clear KPIs and reporting frameworks for all influencer activity.
• Build dashboards tracking campaign effectiveness across awareness, engagement, acquisition, and revenue.
• Translate data into actionable insights and recommendations to improve future investment decisions.
• Champion a test-and-learn approach across influencer campaigns, measuring incrementality and long-term customer value.

Conocimientos

Influencer marketing

Budget management

Team leadership

Data-driven

Negotiation

Descripción del empleo

Jaded London is seeking a commercially driven Head of Influencer Marketing to lead and scale our global influencer and talent strategy across @jadedldn & @jaded_man. You will own a seven-figure annual budget and partner with creators, talent agencies, and strategic partners to deliver measurable commercial outcomes.

This leadership role sits at the intersection of Brand, Performance Marketing, Social, PR, CRM, and Commercial teams, driving forecasting, attribution, and cross-functional