Global Head of Audience Intelligence & Growth

WPP Media Limited; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media Limited is seeking a Global Head of Audience Intelligence to shape the strategy, development and commercial growth of Audience Intelligence within WPP Open Intelligence Solutions. This global leadership role transforms client and partner signals into actionable audience insights to guide marketing decisions across markets.

You’ll own the strategic direction of the Audience Intelligence domain, build scalable solutions for sizing, profiling, segmentation and growth, and lead

Qualifications

• Significant experience in audience intelligence, consumer insights, audience strategy, or data-driven marketing.
• Proven ability to scale capabilities across complex organisations.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Lead the global Audience Intelligence strategy across the network.
• Develop scalable solutions for sizing, profiling, segmentation, and growth.
• Align methodologies with data science, product, and engineering teams.
• Shape partnerships and commercial models to drive revenue growth.
• Ensure governance over methodologies, data privacy and quality.

Skills

Audience intelligence

Commercial acumen

Leadership

Strategic thinking

Tools

Data platforms

Job description

WPP Media Limited is seeking a Global Head of Audience Intelligence to shape the strategy, development and commercial growth of Audience Intelligence within WPP Open Intelligence Solutions. This global leadership role transforms client and partner signals into actionable audience insights to guide marketing decisions across markets.

You’ll own the strategic direction of the Audience Intelligence domain, build scalable solutions for sizing, profiling, segmentation and growth, and lead