Global Growth & Experimentation Lead

Vmlenterprisesolutions; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

WPP Enterprise Solutions is seeking an experienced Optimisation Principal to lead experimentation-led growth (ELG) initiatives for its global clients in London. You will define data-driven growth strategies and champion a culture of continuous testing and learning to deliver measurable ROI.

In this role you will align cross-functional teams, manage senior stakeholder relationships across regions, and oversee end-to-end program delivery, ensuring projects stay on time and within budget while

Qualifications

• Experience leading global ELG or growth initiatives across multiple regions.
• Ability to translate data into strategic growth actions.
• Proven track record of managing senior client stakeholders.

Responsibilities

• Define and deploy ELG frameworks and best practices tailored to client objectives.
• Champion an evidence-driven testing culture across client organisations.
• Lead cross-functional teams to design, run, and analyse experiments.
• Translate insights into strategic recommendations tied to core KPIs.

Skills

Growth strategy

Experimentation

Stakeholder management

Data analytics

Technical architecture

Tools

Adobe Target

Optimizely

GA4

Adobe Analytics

Amplitude

Segment

Tealium

Dynamic Yield

AEM

Sitecore

Job description

WPP Enterprise Solutions is seeking an experienced Optimisation Principal to lead experimentation-led growth (ELG) initiatives for its global clients in London. You will define data-driven growth strategies and champion a culture of continuous testing and learning to deliver measurable ROI.

In this role you will align cross-functional teams, manage senior stakeholder relationships across regions, and oversee end-to-end program delivery, ensuring projects stay on time and within budget while