Global Digital Planning Director, Connected Reach

PHD; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Diageo is seeking a Digital Planning Director to lead Connected Reach initiatives. You will sit at the intersection of global strategy and digital teams, shaping how four Cs—Communications, Communities, Creators and Commerce—work together to connect with consumers at scale.

You will translate strategic aims into practical planning frameworks and drive adoption across markets. You will bring deep digital media expertise, guide investment priorities, and build scalable tools that empower regional

Qualifications

• Experience in digital media planning and strategy within a leading media agency, ideally with experience working on large, international brands.
• Strong strategic mindset and ability to connect brand ambitions with digital activation.

Responsibilities

• Bring Connected Reach to life by translating strategy into practical digital planning approaches.
• Bridge global strategy and digital expertise to shape insights, platforms, audiences and activation.
• Develop planning frameworks, playbooks and toolkits to standardise digital planning across regions.
• Drive consistency across global markets while allowing local relevance.
• Define how Communications, Communities, Creators and Commerce work together along the consumer journey.
• Turn global strategy into actionable digital plans for markets to execute.
• Champion digital innovation and new opportunities across platforms, data and technology.
• Embed data, technology and planning tools into scalable planning processes.
• Build capability across global and local teams with a focus on raised planning standards.

Skills

Digital media planning

Strategy development

Global / multi-market experience

Job description

Diageo is seeking a Digital Planning Director to lead Connected Reach initiatives. You will sit at the intersection of global strategy and digital teams, shaping how four Cs—Communications, Communities, Creators and Commerce—work together to connect with consumers at scale.

You will translate strategic aims into practical planning frameworks and drive adoption across markets. You will bring deep digital media expertise, guide investment priorities, and build scalable tools that empower regional