Global Digital Planning Director

Interpublic; Greater London; Híbrido; GBP 120.000 - 160.000; Jornada completa

Descripción de la vacante

PHd, on behalf of Diageo, seeks a Digital Planning Director to lead the Connected Reach transformation and embed digital planning at the core of global brand activation.

You will bridge global strategy and digital experts, shaping planning frameworks, channel principles and investment priorities to enable markets to translate strategy into connected media plans. A senior leadership background in digital media is essential.

Formación

• Experience in digital media planning and strategy within a leading media agency, ideally with experience working on large, international brands.
• Deep understanding of the digital ecosystem, including programmatic, social, video, search, creators, communities and commerce.
• Strong strategic mindset and ability to connect brand ambitions with digital activation realities.

Responsabilidades

• Translating Connected Reach transformation into practical media planning approaches.
• Defining how Communications, Communities, Creators and Commerce work together to reach consumers and drive growth.
• Developing planning frameworks, playbooks and toolkits to translate global strategies into local activation.
• Establishing standardized digital planning across regions and markets with global consistency.
• Identifying opportunities across platforms, data and technology to strengthen digital planning.

Descripción del empleo

PHd, on behalf of Diageo, seeks a Digital Planning Director to lead the Connected Reach transformation and embed digital planning at the core of global brand activation.

You will bridge global strategy and digital experts, shaping planning frameworks, channel principles and investment priorities to enable markets to translate strategy into connected media plans. A senior leadership background in digital media is essential.