Global Brand Discoverability Architect

Diageo; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Diageo is seeking a Brand Discoverability Lead in London to shape how adult consumers find our brands across search engines and AI-driven platforms. You will own the global strategy, drive improvements across technical foundations, and collaborate with product, engineering and marketing teams to scale discoverability globally.

You will lead the technical assessment, validation of changes to content accessibility and data, and define tests that improve visibility while ensuring alignment with

Responsibilities

• Set the global discoverability strategy across SEO, GEO, AI-driven discovery and emerging platforms, translating brand goals into technical and business priorities.
• Own the discoverability measurement framework, KPIs, baselines and reporting standards across priority brands and markets.
• Build the technical foundations for scale: crawling/indexing, site architecture, structured data and consistent brand/product information across systems.
• Lead technical implementation and experimentation on owned platforms, validating changes and turning successful experiments into reusable standards and roadmaps.
• Embed discoverability across teams and markets by partnering with global and regional teams and external partners to integrate requirements across digital ecosystems.

Job description

Diageo is seeking a Brand Discoverability Lead in London to shape how adult consumers find our brands across search engines and AI-driven platforms. You will own the global strategy, drive improvements across technical foundations, and collaborate with product, engineering and marketing teams to scale discoverability globally.

You will lead the technical assessment, validation of changes to content accessibility and data, and define tests that improve visibility while ensuring alignment with