Global Brand Discoverability Lead

Diageo plc

Greater London

Hybrid

GBP 90,000 - 150,000

Full time

5 days ago

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Job summary

Diageo plc in London is seeking a Brand Discoverability Lead to shape how adult consumers find our brands across search engines, AI-driven platforms and owned content. You will own the global discoverability strategy, set priorities across SEO, GEO and emerging channels, and translate discovery behavior into practical technical and business actions.

Reporting to the Head of Websites, you will lead measurement frameworks, drive scalable technical foundations, and partner with content, product,

Qualifications

Deep technical SEO expertise across crawling, indexing, structured data and website architecture.
Experience driving AI-driven discovery and GEO initiatives.
Ability to define KPIs, baselines and reporting for discoverability across multiple markets.
Strong cross-functional collaboration with Content, Product, Engineering and Marketing teams.
Strategic thinker with ability to translate consumer discovery behaviours into technical roadmaps.

Responsibilities

Set the global discoverability strategy with priorities across SEO, GEO and emerging platforms.
Own the discoverability measurement framework and KPI definitions for brands and markets.
Build technical foundations for scale: crawling, indexing, architecture, structured data and data accuracy.
Lead technical implementation and experimentation on owned platforms and validate outcomes.
Embed discoverability across teams and markets with practical guidance and shared standards.