Global Digital Marketing Director

LuxExperience; Greater London; Hybrid; GBP 150,000 - 230,000; Full time

Benefits offered by this job

Pension

Staff discount

Private medical insurance

Flexible working

Job summary

NET-A-PORTER, part of LuxExperience, seeks a Global Digital Marketing Director to lead performance marketing across markets. You will architect multi-channel growth strategies, drive acquisition and accuracy across regions, and manage major adtech partnerships.

Ideal candidates bring 15+ years in digital marketing with 5+ years in global luxury ecommerce leadership, strong analytics (GA4, MMM, DDA, LTV), and a track record of delivering ROI with low CAC. Hybrid work in London is offered.

Qualifications

• 15+ years in digital performance marketing.
• 5+ years leading global acquisition in luxury ecommerce.
• Experience with paid search, paid social, automation, and affiliates.
• Strong data & analytics with GA4, MMM, DDA, LTV.

Responsibilities

• Architect multichannel growth strategies to acquire HNW and EIP globally.
• Manage direct performance investments to maximize CAC efficiency, AOV, and EBITDA growth.
• Lead localized performance campaigns across NA, Europe, UK, APAC, MEA, integrating Search (PMax), Paid Social, Affiliates, Programmatic.
• Champion Search, Shopping, and AI-driven bidding for high‑intent terms.
• Collaborate with Buying, Merchandising, Brand, and Finance to translate drops and buys into campaigns.
• Lead negotiations with major adtech platforms (Google, Meta, TikTok) for beta access and rates.
• Mentor and scale a global team of performance marketers.

Skills

Acquisition strategy

Global leadership

Data analytics

Budget management

Leadership communication

Education

Bachelor’s or Master’s in Marketing/Business/Statistics

Tools

GA4

MMM

DDA

Predictive LTV

Job description

NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women.

Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe. NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.

We are seeking a growth-oriented, analytical Global Digital Marketing Director to lead performance marketing across NET-A-PORTER and MR PORTER. You will oversee a global media team, driving acquisition, performance, and brand relevance across all markets.

The ideal candidate brings deep expertise in executing and trading daily search strategies to maximize potential growth in all regions. Search, data analytics, and statistics, alongside a proven track record of scaling full-funnel performance marketing for global enterprise accounts.

Key Responsibilities & Impact Areas

• Customer Acquisition: Architect multi-channel growth strategies to acquire HNW and EIP cohorts globally.
• Media Budget Ownership: Manage direct performance investments to maximize CAC efficiency, AOV, and EBITDA growth.
• Full-Funnel Strategy: Lead localized performance campaigns across NA, Europe, UK, APAC, and MEA, integrating Search (PMax), Paid Social, Affiliates, Programmatic..
• Search Excellence: Champion Search, Shopping, and potentially AI-driven automated bidding to secure market-leading visibility for high-intent terms.
• Analytics & Attribution:
• Commercial Alignment: Partner with Buying, Merchandising, Brand, and Finance to translate drops and buys into high-converting campaigns.
• Partner Negotiations: Lead contact with major adtech platforms (Google, Meta, TikTok) to secure beta access and competitive rates.
• Team Leadership: Mentor and scale a global team of 37 performance marketers, fostering a high-performance, test-and-learn culture.

Candidate Qualifications & Expertise

• Experience: 15+ years in digital performance marketing, with 5+ years leading global acquisition in luxury ecommerce or retail, from a multi-brand background.
• Acquisition Mastery: Proven success scaling acquisition for high-value segments across paid search, paid social, automation, and affiliates.
• P&L Management: Experience managing annual digital budgets, delivering strong ROI, low CAC, and high EBITDA contribution.
• Data & Analytics: Strong statistical background with expertise in GA4, MMM, DDA, and predictive LTV frameworks.
• Leadership & Communication: Strong track record of leading cross-functional teams and presenting strategies to C-suite stakeholders.
• Education: Bachelor’s or Master’s in Marketing, Business, Economics, Statistics, or a quantitative field.

Besides a competitive salary, we can offer you:

• A pension that both you and the company contribute to.
• A portal with an array of discounts on things like theme park and cinema tickets.
• Our famous staff discount along with exclusive staff sales.
• Private medical insurance.
• Flexible working

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: DirectorWorkplace Type: Hybrid