Global Digital Experience Lead (Hybrid, 12 Months)

Croda; Goole; Hybrid; GBP 75,000 - 110,000; Full time

Job summary

Croda, a FTSE100 science-led organisation, is seeking a Digital Experience Manager to shape the global digital customer journey across Croda’s websites and platforms. You will define long-term digital strategies, align with marketing, IT and data teams, and drive AI-powered enhancements to improve engagement and conversion.

Based at our East Yorkshire HQ with a hybrid working model, this 12-month role offers a chance to deliver high-profile digital transformation initiatives across international

Qualifications

• Strong B2B eCommerce experience, leading digital experience and customer engagement strategies within complex organisations.
• Deep understanding of user experience, customer journeys, digital marketing and content effectiveness.
• Experience developing digital roadmaps and translating vision into actionable initiatives.
• Ability to influence senior stakeholders and build alignment across diverse teams.

Responsibilities

• Develop and own the long-term digital experience strategy for Croda's customer-facing websites and digital platforms.
• Define the future vision for our digital customer journey, identifying opportunities to improve engagement, self-service and online customer interactions.
• Lead the development of strategic roadmaps and business cases that support our digital transformation ambitions.
• Partner with Marketing, IT, Data and external agencies to deliver innovative digital experiences that create measurable value.
• Establish a performance framework to assess website effectiveness, customer engagement and digital impact.
• Drive the strategic adoption of AI-powered capabilities, including intelligent search, personalisation and content optimisation.
• Identify emerging digital trends, technologies and best practices to ensure Croda remains ahead of the market.
• Act as the voice of the customer, using insight and analytics to continuously improve the online experience.

Skills

B2B eCommerce

Customer journey

Stakeholder management

Digital strategy

AI / emerging tech awareness

Cross-functional leadership

Education

Degree level education in technical or business disciplines

Tools

CMS platforms

Analytics tools

Digital ecosystems

Job description

Croda, a FTSE100 science-led organisation, is seeking a Digital Experience Manager to shape the global digital customer journey across Croda’s websites and platforms. You will define long-term digital strategies, align with marketing, IT and data teams, and drive AI-powered enhancements to improve engagement and conversion.

Based at our East Yorkshire HQ with a hybrid working model, this 12-month role offers a chance to deliver high-profile digital transformation initiatives across international