Digital Creative Strategist

Confidential; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Confidential is seeking a senior Digital Creative Strategist to shape performance-led content across up to 13 international markets. You will turn audience insight and campaign data into sharper messaging and better results, directly influencing investment decisions across ATL and online channels.

This hands-on role requires owning the testing roadmap, developing hypotheses and success metrics, and collaborating with designers, editors, producers, channel specialists and senior stakeholders to

Qualifications

• Senior-level role in digital campaigns across multiple markets.
• Experience shaping performance-led content and messaging.
• Ability to translate insights into testable strategies and briefs.

Responsibilities

• Own the testing and messaging roadmap, turning cross-channel performance data into priorities for audiences, hooks, formats and messaging.
• Develop structured test plans with defined hypotheses and success measures, analysing results to identify what should be produced and prioritised next.

Job description

Great campaigns do more than look good, they capture attention, influence behaviour and deliver measurable commercial growth. As a Digital Creative Strategist, you'll shape how performance-led content is developed across up to 13 international markets, turning audience insight, platform knowledge and campaign data into stronger ideas, sharper messaging and better results.

Sitting at the intersection of paid media, production, brand strategy and commercial performance, you'll have the scope to challenge established approaches and influence significant investment across ATL and online channels. This is a senior, hands-on opportunity where your testing roadmap and recommendations will directly shape what gets produced and where investment is focused.

What's in it for you

• A senior role with genuine influence over campaigns across up to 13 international markets
• The opportunity to shape a growing approach to performance-led content during significant ATL and online investment
• Broad exposure across paid social, online video, search, display and customer acquisition and retention activity
• Scope to introduce new concepts, testing frameworks and platform-native approaches rather than simply refining existing work
• Close collaboration with designers, editors, producers, channel specialists and senior marketing stakeholders
• The opportunity to use emerging technology and AI to accelerate research, ideation, briefing and production workflows

Your responsibilities as Digital Creative Strategist

• Own the testing and messaging roadmap, turning cross-channel performance data into clear priorities for audiences, hooks, formats and messaging
• Develop structured test plans with defined hypotheses and success measures, analysing results to identify what should be produced and prioritised next