Global Data Strategy Director - Reporting & Insights

Starcom; United Kingdom; On-site; GBP 120,000 - 180,000; Full time

Job summary

Starcom is seeking a Director, Data Strategy to lead the global reporting roadmap across brands and markets, partnering with the SVP to implement dashboards and advanced analytics. You will operationalize the measurement framework and drive data-driven decision making for media and marketing investments.

The role requires strategic and tactical capabilities, strong problem-solving, and the ability to translate complex data insights to clients and internal teams.

Qualifications

• Minimum 6-8 years cumulative experience within Media, Analytics, and related fields.
• Experience leading and managing marketing technology projects from ideation through installation.
• Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting.
• Experience working with international teams is a plus.
• Excellent organizational skills and attention to detail a must.
• Excellent presentation and communication skills.
• Proficiency with Datorama, Tableau, or other data visualization tools is a plus.
• Strong critical thinking and problem-solving skills.
• Advanced written and verbal communication skills with the ability to communicate/translate complex concepts to a non-technical audience.
• Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics.
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization).
• Experience designing jobs that can be promoted from one (Dev) environment to another (Test or Prod) seamlessly, without modification.
• Working understanding of SSIS and ETL best practices within a MS SQL Server environment.
• Familiarity with SSIS error handling, error propagation and email notification.
• Exposure to statistical modeling software (MATLAB, R, SAS, SPSS, Python) and database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS SQL Server) a plus.

Responsibilities

• Manage day-to-day operation of the global reporting dashboard for assigned brands/markets, acting as primary POC and first-line escalation point, partnering with the SVP on cross-market issues
• Support global reporting network management, ensuring consistency and alignment across regional teams
• Build and maintain strong relationships with internal stakeholders and client groups
• Champion a culture of 'always on' data-driven decision making, helping institutionalize the use of consumer-driven analytics in media/marketing investment planning
• Manage data integrations utilizing taxonomy nomenclature and make recommendations for data visualization to showcase media performance through the use of PowerBI, Datorama, or Tableau
• Lead a team to perform regular quality assurance/quality control checks on assigned client campaigns to ensure data is processing accurately
• Operationalize testing as it relates to ensuring taxonomy and necessary ad server/verification tracking has been applied
• Escalate systemic issues, resourcing needs, and roadmap risks to the SVP with clear recommendations

Skills

Data storytelling

Stakeholder mgmt

Problem solving

Communication

Leadership

Advanced analytics

Tools

Datorama

Tableau

PowerBI

SSIS

SQL Server

Excel

ETL

Python

R

MATLAB

Job description

Starcom is seeking a Director, Data Strategy to lead the global reporting roadmap across brands and markets, partnering with the SVP to implement dashboards and advanced analytics. You will operationalize the measurement framework and drive data-driven decision making for media and marketing investments.

The role requires strategic and tactical capabilities, strong problem-solving, and the ability to translate complex data insights to clients and internal teams.