Global Data Strategy Director

wppmedia; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

WPP Media seeks a Director, Data Strategy – Global Clients to lead data strategy for major global clients within the Global Client Solutions team. You will guide data-driven initiatives, partner with senior client stakeholders, and shape the adoption of WPP's data products across markets.

You will drive strategic data workstreams, manage a DS Manager, and collaborate with cross-functional teams to deliver measurable client outcomes and growth across WPP Open and related platforms.

Qualifications

• Proven Leadership Experience in agency/adtech or related environment.
• 10+ years of experience in data-related roles.
• Experience deploying data strategies for large multinational brands.
• Strong data strategy expertise in applying data capabilities within the media ecosystem.
• Technical proficiency with adtech/martech landscape and data partnerships.
• Ability to build credible relationships with senior stakeholders.
• Strong business acumen and client-focused mindset.
• Change management skills to drive adoption of new tech.
• Excellent communication skills to present complex concepts clearly.
• Analytical prowess with experience in MMM, MTA, Sales Lift, Brand Studies.

Responsibilities

• Drive development and implementation of data strategies for global clients.
• Contribute to global data and tech strategy roadmaps aligned to client outcomes.
• Engage senior client marketing and data leads as strategic partner.
• Drive design and calibration of WPP Open, Open Intelligence, Infosum, and 3rd party tools.
• Lead and mentor a DS Manager and oversee delivery quality across the team.
• Collaborate across global, regional, and local teams to integrate data offerings.
• Support revenue growth through pricing input and project proposals.
• Maintain thought leadership on data products and platforms.

Skills

Leadership

Global client experience

Data strategy

Adtech/Martech knowledge

Communication skills

Analytical thinking

Tools

Data Clean Rooms

DSPs

CDPs

Analytics tools

AI tools

Job description

WPP Media seeks a Director, Data Strategy – Global Clients to lead data strategy for major global clients within the Global Client Solutions team. You will guide data-driven initiatives, partner with senior client stakeholders, and shape the adoption of WPP's data products across markets.

You will drive strategic data workstreams, manage a DS Manager, and collaborate with cross-functional teams to deliver measurable client outcomes and growth across WPP Open and related platforms.