Global Content & Optimisation Lead – Homepage & Experiments

ASOS.com; Greater London; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Employee discount

Sample sales

Annual leave + day off

Discretionary bonus

Private medical

Flexible benefits

Learning opportunities

Job summary

ASOS.com is seeking a strategic and data-driven Content & Optimisation leader to drive experimentation roadmaps across our 12 markets. You will partner with Digital Product and Marketing Delivery to optimise homepage and trading content while balancing global consistency with local relevance.

Lead a team of Content and Optimisation specialists, setting objectives and driving learning through testing, personalization, and analytics across markets and languages.

Qualifications

• Proven experience building and delivering experimentation roadmaps.
• Strategic thinker with online ecommerce and CMS experience.
• Marketing experience in own channel marketing.
• Experience delivering global content across markets and languages.
• Excellent written and verbal communication with stakeholders.
• Data-driven, turning performance into recommendations using analytics.
• Organised, proactive and able to work independently or with teams.

Responsibilities

• Lead testing and experimentation roadmap for homepage priorities across markets.
• Oversee homepage content delivery with cross-functional teams.
• Support global content strategies for campaigns and seasonal moments.
• Balance customer mindsets with local relevance in content.
• Improve customer journeys via homepage content and linked pages.
• Be a super-user of Adobe; generate weekly benchmark reports.

Skills

Experimentation roadmap

Leadership

CMS expertise

Stakeholder management

Adobe Analytics

Mixpanel

Global content

Content optimisation

Tools

Adobe Analytics

Mixpanel

Sitecore CMS

Job description

ASOS.com is seeking a strategic and data-driven Content & Optimisation leader to drive experimentation roadmaps across our 12 markets. You will partner with Digital Product and Marketing Delivery to optimise homepage and trading content while balancing global consistency with local relevance.

Lead a team of Content and Optimisation specialists, setting objectives and driving learning through testing, personalization, and analytics across markets and languages.