Global Content & Optimisation Lead for Local Markets

ASOS.com Ltd; Greater London; Hybrid; GBP 90,000 - 125,000; Full time

Benefits offered by this job

Employee discount (ASOS)

Employee sample sales

25 days paid annual leave + extra day

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Learning and development opportunities

Job summary

ASOS.com Ltd is seeking a senior leader to drive content and optimisation across its global ecommerce platforms. You will own the experimentation roadmap, partner with Digital Product, and deliver homepage content that resonates in multiple markets.

You will also shape global content strategies, balance local relevance with a consistent global experience, and lead a team of Content and Optimisation Specialists to deliver measurable business impact.

Qualifications

• Proven experience building and delivering experimentation roadmaps, working closely with Digital Product teams.
• Experience leading content and optimisation in an online ecommerce environment.
• Strong stakeholder management and outstanding written and verbal communication.

Responsibilities

• Lead Testing and Experimentation Strategy: Develop and drive the roadmap for homepage priorities across markets.
• Lead Homepage Content Delivery: Streamline homepage, campaign and trading content across all markets.
• Support Global Content Strategy: Develop homepage strategies aligned to global business objectives and seasonal moments.
• Team Management: Lead Content and Optimisation Specialists with coaching and development.
• Build Cross-Functional Relationships: Collaborate with Trade, Commercial, Digital Product, Marketing and Creative.

Job description

ASOS.com Ltd is seeking a senior leader to drive content and optimisation across its global ecommerce platforms. You will own the experimentation roadmap, partner with Digital Product, and deliver homepage content that resonates in multiple markets.

You will also shape global content strategies, balance local relevance with a consistent global experience, and lead a team of Content and Optimisation Specialists to deliver measurable business impact.