Onsite Content & Optimisation Lead - 12-Month Contract

SmartRecruiters, Inc.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days paid annual leave + an extra 6

Discretionary bonus scheme

Private medical care scheme

Flexible benefits allowance

Personalised learning opportunities

Job summary

ASOS is seeking a Content and Optimisation Manager for a 12-month fixed-term contract. You will lead the experimentation roadmap, partner with Digital Product, Marketing, and Creative to optimise homepage content across 12 markets, and drive measurable business impact through data-driven decisions.

You will manage a team of Content and Optimisation Specialists, collaborate with global and local teams, and champion Diversity, Equity & Inclusion in a fast-paced ecommerce environment.

Qualifications

• Proven experience building and delivering experimentation roadmaps with product teams and tech.
• Strong leadership and strategic thinking for an online ecommerce business.
• Experience with CMS systems such as Sitecore and managing content across markets.

Responsibilities

• Lead Testing and Experimentation Strategy across homepage priorities and tests.
• Oversee Homepage Content Delivery with cross-team collaboration across markets.
• Support Global Content Strategy and ensure localised, commercially effective content.
• Balance customer mindset with market differences in content experiences.
• Enhance customer journeys by analysing homepage content performance.
• Be a super-user of Adobe; produce weekly benchmark reports.

Skills

Experimentation roadmap

Leadership

Ecommerce experience

CMS (Sitecore)

Tools

Adobe Analytics

Mixpanel

Job description

ASOS is seeking a Content and Optimisation Manager for a 12-month fixed-term contract. You will lead the experimentation roadmap, partner with Digital Product, Marketing, and Creative to optimise homepage content across 12 markets, and drive measurable business impact through data-driven decisions.

You will manage a team of Content and Optimisation Specialists, collaborate with global and local teams, and champion Diversity, Equity & Inclusion in a fast-paced ecommerce environment.