Global Campaign Architect, Scripted Series

Apple Inc.; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Apple Inc. in London is seeking a Marketing Strategy Lead for International Scripted Series to shape audience‑first campaigns across multiple markets.

You will partner with International Programming & Development, EPs/Showrunners, talent and agencies to define campaign strategy, creative briefs and go‑to‑market plans that drive buzz and viewership. Based in Apple's London office, you will lead cross‑functional workstreams, manage budgets, and ensure branding and series positioning stay

Qualifications

• Minimum 10 years in consumer marketing across media/ entertainment for Scripted series.
• Knowledge and experience in supporting robust portfolio of creatively led 360‑campaigns, from strategy to executing the tactics.
• Highly‑matrixed organization experience, driving cross‑functional collaboration across adjacent business teams, content producers and creators.
• Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems.
• Stellar Keynote and written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives —from creative to business.
• Brings a highly strategic and analytical approach to decisions and problem‑solving.
• Excellent organizational, scheduling, project management, budget planning/ tracking, and multi‑tasking skills with proven attention to detail.
• Inventive self‑starter; eager to learn and grow, and bring a can‑do attitude to the position

Responsibilities

• Manage key relationship with the International Scripted Series Development team based in London.
• Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for Scripted Series from our International Development team.
• Drive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
• Assist in internal and external partner execution of multi‑media creative assets that extend our content across paid, owned and earned initiatives.
• Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.
• Support cross‑functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.
• Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
• Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.
• Identify and execute brand partnerships, promotions, grassroots marketing, activations and integrations with internal teams or 3rd parties and partner with
• Apple Ecosystem on cross‑company promotions including with Apple retail, Music, News, Books, Pay, etc.

Skills

Consumer marketing

Strategic leadership

Budget planning

Cross-functional

Communication

Project management

Presentation

Analytical thinking

Job description

Apple Inc. in London is seeking a Marketing Strategy Lead for International Scripted Series to shape audience‑first campaigns across multiple markets.

You will partner with International Programming & Development, EPs/Showrunners, talent and agencies to define campaign strategy, creative briefs and go‑to‑market plans that drive buzz and viewership. Based in Apple's London office, you will lead cross‑functional workstreams, manage budgets, and ensure branding and series positioning stay