Marketing Strategy Lead, International Non Fiction & Scripted Series— Apple TV

Apple; Greater London; Presencial; GBP 90.000 - 135.000; Jornada completa

Descripción de la vacante

Apple TV Marketing Strategy is seeking a senior, dynamic marketing leader to partner across teams in London to shape strategic vision and drive campaigns for International Non Fiction and Scripted Series.

The role focuses on cross-functional collaboration, brand positioning, and end-to-end campaign execution across paid, owned and earned channels to grow buzz and viewership for Apple TV content.

Formación

• 10+ years in consumer marketing across media/entertainment for Non Fiction and Scripted series.
• Experience leading 360-campaigns from strategy to tactics.
• Strong cross-functional collaboration across content teams, producers and creators.
• Budget planning with internal teams and trackers.
• Excellent written and verbal communication for diverse partners.
• Strategic and analytical approach with strong organizational and scheduling skills.
• Self-starter with proactive attitude and willingness to learn.

Responsabilidades

• Partner with London-based teams to drive the consumer journey for Apple TV content.
• Lead title teams with strategy, positioning and campaign execution for Non Fiction and Scripted Series.
• Coordinate with development, current, producers/creators, filmmakers, and show runners.
• Oversee multi-media assets across paid, owned and earned channels.
• Ensure materials align with series positioning and Apple branding.
• Participate in planning meetings, prepare campaign recaps and maintain trackers and timelines.
• Manage resources and timelines, balancing priorities across campaigns.
• Collaborate with Creative teams to maintain consistency across touchpoints and promos.
• Identify brand partnerships and cross-company promotions with internal teams and partners.

Conocimientos

Consumer Marketing

360 Campaigns

Budget Planning

Cross-Functional

Project Management

Communication Skills

Educación

Bachelor's degree or equivalent

Descripción del empleo

Thrilling dramas. Epic sci‑fi. Feel-good comedies. It all lives on Apple TV. With hundreds of millions of people discovering the best stories every day. We keep the creative visions of artists, writers and filmmakers intact, while sharing their works with audiences in over 100 countries worldwide.

Description

The Apple TV Marketing Strategy team is seeking a high-performing, dynamic, creative and solution-oriented individual, who will partner closely with various teams across the organization to bring a consumer journey to life for our International Non Fiction and Scripted Series. You will be an integral part of a team working to define the strategic vision for a campaign, serve as a central cross-functional partner, handle the various workflows and oversee tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content. This role is based in Apple’s London office.

Responsibilities

• Manage key relationship with the International Non Fiction and Scripted Series Development team based in London.
• Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for Non Fiction and Scripted Series from our UK Development team.
• Drive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
• Assist in internal and external partner execution of multi-media creative assets that extend our content across paid, owned and earned initiatives.
• Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.
• Support cross-functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.
• Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
• Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.
• Identify and execute brand partnerships, promotions, grassroots marketing, activations and integrations with internal teams or 3rd parties and partner with
• Apple Ecosystem on cross-company promotions including with Apple retail, Music, News, Books, Pay, etc.

Minimum Qualifications

• Minimum 10 years in consumer marketing experience across media/ entertainment for both Non Fiction and Scripted series. Deep knowledge of and passion for the Non Fiction genre.
• Knowledge and experience in supporting robust portfolio of creatively led 360-campaigns, from strategy to executing the tactics
• Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators
• Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems.
• Stellar Keynote and written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives —from creative to business.
• Brings a highly strategic and analytical approach to decisions and problem-solving excellent organizational, scheduling, project management, budget planning/ tracking, and multi-tasking skills with proven attention to detail
• Inventive self-starter; eager to learn and grow, and bring a can-do attitude to the position

Preferred Qualifications

• Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
• Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development
• Experience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements
• Bachelors degree or equivalent.

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Role Number: 200674316-2114