Global Marketing Lead for Scripted Series Campaigns

Apple; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Apple TV Marketing Strategy is seeking a high-performing, dynamic marketer to partner across teams in London and shape consumer journeys for international scripted series. You will drive strategy, briefs and cross-functional execution to deliver buzz, cultural resonance and increased viewership for Apple TV content.

As a senior contributor, you will manage complex campaigns, coordinate with development, producers and creators, and align assets with brand positioning while handling budgets,

Qualifications

• 10+ years in consumer marketing for media/entertainment, preferably scripted series.
• Experience leading 360 campaigns from strategy to execution across multiple teams.
• Strong ability to coordinate cross-functional partners and manage complex calendars.
• Proven budget planning experience across creative, social and research inputs.
• Excellent written and verbal communication; concise presentations for varied partners.
• Strategic thinker with strong analytical approach to decisions and problem solving.

Responsibilities

• Define strategic vision for international scripted series campaigns.
• Partner with development, current, producers, creators and show runners to drive briefs and positioning.
• Lead campaigns across paid, owned and earned channels to maximize buzz and viewership.
• Oversee execution of multi-media creative assets aligned with brand and series positioning.
• Coordinate cross-functional planning, meetings, trackers, timelines and budget reviews.
• Identify partner opportunities and drive cross-company promotions with Apple ecosystems.

Skills

Consumer marketing

Campaign strategy

Cross-functional collaboration

Budget planning

Communication

Project management

Education

Bachelor's degree

Tools

Keynote

Job description

Apple TV Marketing Strategy is seeking a high-performing, dynamic marketer to partner across teams in London and shape consumer journeys for international scripted series. You will drive strategy, briefs and cross-functional execution to deliver buzz, cultural resonance and increased viewership for Apple TV content.

As a senior contributor, you will manage complex campaigns, coordinate with development, producers and creators, and align assets with brand positioning while handling budgets,