Global Marketing Strategy Lead, Scripted Series

Apple Inc.; Greater London; On-site; GBP 120,000 - 150,000; Full time

Job summary

Apple Inc. is seeking a Marketing Strategy Lead for International Scripted Series (Apple TV) based in London. You will shape strategic, audience‑first campaigns and partner with cross‑functional teams to drive buzz, resonance and viewership for Apple TV content.

You will own the go‑to‑market plans, manage budgets, collaborate with development, producers and showrunners, and ensure cohesive branding across owned, earned and paid channels in a dynamic, global environment.

Qualifications

• Minimum 10 years in consumer marketing across media/entertainment for Scripted series.
• Experience leading 360-campaigns from strategy to execution.
• Highly matrixed organization experience with cross-functional teams.
• Budget planning and tracking across internal teams.
• Excellent keynote/presentation and written/verbal communication skills.

Responsibilities

• Partner with International Scripted Series Development to lead strategy and campaign quarterbacking.
• Drive creative briefs, positioning and strategy for Scripted Series across international markets.
• Collaborate with development, current, producers/creators, filmmakers and show runners.
• Oversee multi‑media assets for paid, owned and earned channels and ensure brand alignment.
• Support cross‑functional planning, track timelines, budgets and performance metrics.
• Coordinate with multiple Creative teams to align materials with series positioning and branding.
• Identify brand partnerships and cross‑company promotions with internal teams and partners.

Skills

Consumer marketing

Strategic leadership

Cross-functional collaboration

Budget planning

Excellent communication

Job description

Apple Inc. is seeking a Marketing Strategy Lead for International Scripted Series (Apple TV) based in London. You will shape strategic, audience‑first campaigns and partner with cross‑functional teams to drive buzz, resonance and viewership for Apple TV content.

You will own the go‑to‑market plans, manage budgets, collaborate with development, producers and showrunners, and ensure cohesive branding across owned, earned and paid channels in a dynamic, global environment.