Global Brand Strategy Manager

The Boston Consulting Group GmbH; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a passionate Brand Strategy Manager to drive brand consistency and embed standards across global touchpoints. In this role, you will manage brand guidelines, collaborate with cross-functional teams, and ensure strategic alignment in every representation of the brand. You will work closely with stakeholders to maintain brand integrity while overseeing multiple initiatives. If you have a strong background in brand management and a keen eye for detail, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years experience in brand strategy and management.
• Strong understanding of brand systems and identity management.

Responsibilities

• Manage global brand guidelines and ensure consistency.
• Support trademark usage and brand compliance.
• Monitor brand health and perception.

Skills

Brand Strategy

Project Management

Communication Skills

Interpersonal Skills

Attention to Detail

Education

Bachelor's Degree in Marketing or Related Field

Job description

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking an experienced brand strategy manager who is passionate about driving brand consistency, embedding brand standards across global touchpoints, and ensuring strategic alignment in every representation of the brand.

• Manage and document global brand guidelines to align with BCG’s (including BCG X) current and evolving brand platform.
• Provide clear guidance and support to teams for interpreting and applying brand guidelines correctly. Also, support relationships with external agencies and vendors to ensure brand standards are consistently upheld.
• Manage the development and maintenance of BCG (including BCG X) brand architecture.
• Own the partnership with legal and risk teams to support trademark usage and brand compliance.
• Develop and maintain systems, processes, and workflows to ensure brand coherence and protection at scale.
• Manage the workflow for brand approvals, ensuring timely and accurate review of assets.
• Act as a go-to resource for brand-related queries and issues.
• Monitor and assess brand health, equity, and perception with Senior Manager; use market intelligence to inform, adapt, and refine brand guidelines and architecture.
• Support the Brand Strategy Director and Senior Manager on large-scale projects.

WHAT YOU ARE GOOD AT

The ideal candidate brings a holistic understanding of brand management—from high-level strategy to day-to-day execution. You’re a passionate advocate for brand consistency and integrity, with a strong sense of creative quality, operational discipline, and cross-functional collaboration. Detail-oriented and quality-driven, you’re comfortable serving as the go-to resource for brand-related questions and approvals, with sound judgment on when to escalate or involve stakeholders. You’re also intellectually curious, with a constant drive to learn and grow.

What You'll Bring

• Minimum of 5 years of experience in brand strategy, brand planning, brand management or related field.
• Experience in working for a consumer, pharmaceutical or tech product brand a plus.
• Exceptional communication and interpersonal skills, with the ability to engage and build trust with all levels of stakeholders.
• Strong understanding of brand systems, identity management, and creative processes.
• Demonstrated experience managing brand guidelines and ensuring brand consistency.
• Strong project management skills with the ability to oversee multiple initiatives simultaneously.
• Exceptional attention to detail and organizational skills.

Who You'll Work With

You will work a range of stakeholders across the firm—team leads within the team Brand & Creative Strategy team, marketing leads across channels, campaigns, practice areas and regions.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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