Global Brand Planning Lead

ASOS.com; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Employee discount

ASOS Develops

Employee sample sales

LinkedIn learning

25 days annual leave

Discretionary bonus

Private medical care

Flexible benefits

Job summary

ASOS is seeking a Brand Planning Manager to join the Brand & Planning Marketing team. You will translate brand and business strategy into an integrated global brand plan and ensure seamless handoffs between strategy and execution.

You will lead day-to-day planning rhythms, manage global and local market calendars, and align investments, channels and markets to achieve measurable outcomes across campaigns and always-on activity.

Qualifications

• Strong experience in integrated brand planning, GTM planning, marketing strategy or marketing operations.
• Proven ability to translate strategy into annual and seasonal plans with measurable outcomes.
• Experience partnering with local markets or regional marketing teams and balancing global consistency with local relevance and commercial need.
• Experience leading complex cross-functional planning processes, establishing governance, managing dependencies and moving senior stakeholders towards clear decisions.

Responsibilities

• Maintain the integrated full-year brand plan and four seasonal plans, connecting brand priorities, product and commercial inputs, customer and cultural moments, campaign types, channel roles, markets and investment.
• Translate strategy into clear planning parameters, priorities, phasing, sequencing, success measures and decision points that enable execution teams to develop channel and campaign responses.
• Lead the day-to-day annual and seasonal planning rhythm, including planning forums, inputs, working sessions, readiness reviews, decision logs and senior stakeholder updates.
• Ensure the plan balances long-term brand building with traffic and commercial priorities, with clear roles across Brand Marketing, Volume Collaborations, Brand Heat and Performance Marketing.
• Maintain a single source of truth across planning documents, calendars, milestones, assumptions, ownership and dependencies, surfacing gaps, overlaps and risks early.
• Use performance evidence, customer insight, product priorities, market context and previous learnings to improve future plans and recommendations.

Skills

Integrated brand planning

GTM planning

Marketing strategy

Cross-functional planning

Stakeholder management

Job description

ASOS is seeking a Brand Planning Manager to join the Brand & Planning Marketing team. You will translate brand and business strategy into an integrated global brand plan and ensure seamless handoffs between strategy and execution.

You will lead day-to-day planning rhythms, manage global and local market calendars, and align investments, channels and markets to achieve measurable outcomes across campaigns and always-on activity.