Global Brand Experiences Manager, EMEA

Meta; City of Westminster; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Meta is seeking an Experiential Marketing Manager to lead diverse event programs across EMEA, including in-person, hybrid, and virtual formats. You will work with internal stakeholders and external agencies to deliver on time and within budget while guiding scalable messaging for product launches.

Ideal candidates have around 10 years in event management, strong project management, and extensive experience with CRM platforms (SplashThat, RainFocus, Salesforce) and Zoom for virtual events.

Qualifications

• Approximately 10 years of experience in an event management role.
• Experience across audiences including brand, agency, consumers, creators, and developers.
• Demonstrated project management, communication, stakeholder management, and decision-making skills.
• Ability to work collaboratively and juggle competing priorities.
• Familiarity with CRM platforms such as SplashThat, RainFocus, and Salesforce.
• Experience with virtual event hosting platforms like Zoom.

Responsibilities

• Project manage and produce virtual, hybrid, and in-person events across EMEA on time and within budget.
• Maintain relationships with internal Meta stakeholders in EMEA and support Global Experiential and Industry Marketing teams.
• Collaborate with cross-functional teams to ensure cohesive messaging and scalable campaigns for product launches.
• Develop and evolve experiences showcasing emerging technologies and AI tools, guided by audience feedback and industry trends.
• Source and manage suppliers, agencies, and platforms across EMEA, ensuring compliance.
• Coordinate with privacy and sourcing teams for finance, procurement, and legal documents; travel as needed.

Skills

Event management

Stakeholder management

Project management

Cross-functional collaboration

CRM platforms

Salesforce

SplashThat

RainFocus

Zoom

Education

B.A./B.S. degree

Tools

SplashThat

RainFocus

Salesforce

Zoom

Job description

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions of people around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connections make possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics. We are looking for a passionate, experienced, and detail-oriented Experiential Marketing Manager to support our event marketing efforts across EMEA. Events range from in-person, hybrid, and virtual; and the global audience includes Advertising, Policy, Consumer, Creator, and Developer for Industry thought leadership events, Meta hosted and owned large-scale Ad Industry experiential events, and virtual events of all sizes. and requires travel up to 50% of the time.,

• Project manage and produce flawless virtual, hybrid, and in-person events across EMEA in close cooperation with external agencies and internal Meta stakeholders on time and within budget
• Manage and maintain relationships with the main internal Meta stakeholders in EMEA, including offering support for the Global Experiential and Industry Marketing team
• Work closely with the Global Experiential and Industry Marketing team's global and cross-functional counterparts to ensure cohesion and scalability for event messaging, campaigns, and product launches
• Create, strategize and evolve experiences that showcase emerging technologies, consistently enhancing programs, and proposing new event concepts and formats based on audience feedback and industry trends
• Source and manage suppliers, agencies, and platforms across EMEA to ensure compliance
• Work closely with the privacy and sourcing team for finance, procurement, and producing legal documents for events
• Travel globally as needed for site inspections and events

• Approximately 10 years of relevant experience working in an event management role
• Experience across key audiences - brand, agency, consumers, creators, and developers
• Demonstrate project management, communication, stakeholder management, and decision-making skills
• Proven ability to work collaboratively and juggle competing priorities
• Expertise in delegate registration and CRM platforms such as SplashThat, RainFocus, and Salesforce
• Expertise on virtual event hosting platforms such as Zoom
• Demonstrable knowledge of EMEA-based regional and local nuances, and venues for in-person events

Preferred Qualifications:

Preferred Qualifications:

• B.A. or B.S. degree, or equivalent, in a related field
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• User of the Meta platform and its suite of apps and services
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Local EMEA language skills are desirable to support client and stakeholder engagement across the region