Global Brand Experiences Manager, EMEA

Meta; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Meta is seeking an experienced Experiential Marketing Manager to drive event marketing across EMEA, coordinating in-person, hybrid, and virtual events for diverse audiences including advertisers, developers, and creators.

The role requires ~10 years in event management, strong cross‑functional collaboration, and expertise with SplashThat, RainFocus, SFDC, and Zoom. Up to 50% travel and a keen eye for AI integration are expected.

Qualifications

• Approximately 10 years of experience in an event management role.
• Experience with diverse audiences: brand, agency, consumers, creators, developers.
• Strong project management, communication, stakeholder management, and decision‑making skills.
• Ability to collaborate effectively and juggle competing priorities.
• Experience registering delegates and using CRM platforms.
• Knowledge of AI tools and emerging AI technologies; ethical AI practices.

Responsibilities

• Support our event marketing efforts across EMEA (in-person, hybrid, and virtual).
• Lead delegate registration and CRM activities using SplashThat, RainFocus, and Salesforce.
• Collaborate with cross‑functional teams to plan and execute large‑scale events.
• Utilize Zoom and other virtual platforms for virtual events.
• Travel up to 50% to manage events and client engagements across the region.

Skills

Event management

Project management

Stakeholder management

Communication

Decision making

Collaboration

AI knowledge

Ethical AI practices

Cross-functional teamwork

Customer/audience experience

Education

BA/BS degree or equivalent

Tools

SplashThat

RainFocus

Salesforce

Zoom

Job description

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions of people around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connections make possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics.

We are looking for a passionate, experienced, and detail-oriented Experiential Marketing Manager to support our event marketing efforts across EMEA. Events range from in-person, hybrid, and virtual; and the global audience includes Advertising, Policy, Consumer, Creator, and Developer for Industry thought leadership events, Meta hosted and owned large-scale Ad Industry experiential events, and virtual events of all sizes.

and requires travel up to 50% of the time.

• Approximately 10 years of relevant experience working in an event management role
• Experience across key audiences - brand, agency, consumers, creators, and developers
• Demonstrate project management, communication, stakeholder management, and decision-making skills
• Proven ability to work collaboratively and juggle competing priorities
• Expertise in delegate registration and CRM platforms such as SplashThat, RainFocus, and Salesforce
• Expertise on virtual event hosting platforms such as Zoom
• Demonstrable knowledge of EMEA-based regional and local nuances, and venues for in-person events
• B.A. or B.S. degree, or equivalent, in a related field
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• User of the Meta platform and its suite of apps and services
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Local EMEA language skills are desirable to support client and stakeholder engagement across the region