Director, AI Discoverability & Global SEO Leadership

WPP Media Limited; Greater London; Hybrid; GBP 95,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical & dental insurance

Pension plan

Job summary

WPP Media Limited is seeking a Director of SEO for Global Client Solutions. The role focuses on leading AI-enabled discoverability across Nestlé Europe, coordinating with regional leads and a diverse team of SEO specialists to scale visibility and performance.

You will guide strategy, governance, and cross-functional delivery in a fast-paced, hybrid London-area environment. The ideal candidate will have a proven record in multimarket SEO, strong GEO expertise, and the ability to develop and

Qualifications

• Proven track record delivering multimarket SEO strategies.
• Experience with organisations having multiple business units and complex search needs.
• Strong GEO knowledge from technical to content and Digital PR.
• Experience leading and developing a mission-critical, multi-faceted team.

Responsibilities

• Build operational AI discoverability excellence across ZEUR with stakeholders.
• Manage high-level GEO/SEO KPIs and market governance.
• Deliver best-in-class zone strategies for Nestle Europe and roll out to business units.
• Coordinate with ZEUR Nestle Leads to align strategic focuses.
• Manage a small team of AI, GEO and SEO specialists.
• Foster senior client relationships and with external partners.
• Present complex concepts clearly to stakeholders.
• Drive initiatives for share of voice and on-site positive experiences.

Skills

Multimarket SEO

GEO strategies

Team leadership

PowerPoint presentations

Stakeholder management

AI/LLM knowledge

Presentation to senior stakeholders

Digital PR

Strategic storytelling

Tools

PowerPoint

AI tools

SEO tools

Job description

WPP Media Limited is seeking a Director of SEO for Global Client Solutions. The role focuses on leading AI-enabled discoverability across Nestlé Europe, coordinating with regional leads and a diverse team of SEO specialists to scale visibility and performance.

You will guide strategy, governance, and cross-functional delivery in a fast-paced, hybrid London-area environment. The ideal candidate will have a proven record in multimarket SEO, strong GEO expertise, and the ability to develop and