Global Brand & Content Marketing Lead

Cambridge University Press & Assessment; Cambridge; Híbrido; GBP 46 000 - 55 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

28 days annual leave plus bank-holiday

Private medical and Permanent Health保险

Discretionary annual bonus

Group personal pension scheme

Life assurance up to 4 x annual salary

Green travel schemes

Resumo da oferta

Cambridge University Press & Assessment is seeking a Brand & Content Marketing Manager to shape our brand strategy and build a content engine that drives enrolments and expands our corporate reach. This hybrid role in Cambridge requires leadership of a three-person team within a larger marketing group and a focus on multi-channel storytelling.

You will own website content, collaborate with digital colleagues, and ensure brand consistency across all materials.

Qualificações

• Experience building brand and content strategy.
• Experience leading a team and managing content across channels.
• Experience in B2B marketing and growing a corporate client base.
• Experience briefing and managing PR and creative agencies.

Responsabilidades

• Building a content engine from the ground up, turning the impact of our courses into stories across web, video, PR and social that speak to individual professionals and organisations.
• Owning our website content and landing pages, and working with digital colleagues to turn visitors into enquiries, enrolments and corporate conversations.
• Making sure our brand looks and sounds consistent and distinctive everywhere it appears, within the University's brand guidelines.
• Turning campaign goals and key messages into clear briefs, and directing the creative your team produces.
• Measuring what works, and being accountable for growth in awareness, engagement and conversion.

Conhecimentos

Brand strategy

Content marketing

Team leadership

B2B marketing

Editing/writing

Descrição da oferta de emprego

Cambridge University Press & Assessment is seeking a Brand & Content Marketing Manager to shape our brand strategy and build a content engine that drives enrolments and expands our corporate reach. This hybrid role in Cambridge requires leadership of a three-person team within a larger marketing group and a focus on multi-channel storytelling.

You will own website content, collaborate with digital colleagues, and ensure brand consistency across all materials.