Global B2B Paid Media Strategist - Hybrid UK

MarketBridge; Greater London; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Pension with company match

Professional development fund

Company-provided laptop & accessories

ChatGPT Enterprise access

Wi‑Fi & mobile allowance

Job summary

Marketbridge is seeking a Global Paid Media Lead to drive strategy and planning across B2B client accounts, delivering insight-led media investment for measurable growth. You will act as the subject matter expert, partnering with Marketbridge teams to shape integrated media strategies and ensure campaigns are designed for performance.

You will collaborate with external partners, shape direction from planning to optimization, and contribute to broader media capability, innovation, and growth.

Qualifications

• Knowledge of B2B paid media landscape.
• Experience managing external media partners or suppliers.
• Experience developing data-driven media strategies and campaign plans.
• Strong knowledge of paid social platforms, particularly LinkedIn.
• Understanding of programmatic advertising, publisher partnerships, and lead generation tactics.

Responsibilities

• Develop integrated paid media strategies aligned to client objectives and go-to-market priorities.
• Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms.
• Build detailed media plans, including budgets, forecasts, and performance projections.
• Define KPIs, measurement frameworks, and expected business outcomes.
• Ensure paid media is integrated within broader campaign and programme planning.
• Act as a trusted media advisor to clients with data-led recommendations.
• Present media strategies, plans, and performance insights with confidence.

Skills

B2B paid media

Media partnerships

Data-driven strategy

LinkedIn ads

Programmatic advertising

Performance insights

Client facing

Budget management

Strategic thinking

Media innovation

Job description

Marketbridge is seeking a Global Paid Media Lead to drive strategy and planning across B2B client accounts, delivering insight-led media investment for measurable growth. You will act as the subject matter expert, partnering with Marketbridge teams to shape integrated media strategies and ensure campaigns are designed for performance.

You will collaborate with external partners, shape direction from planning to optimization, and contribute to broader media capability, innovation, and growth.