Senior B2B Media Strategist

MarketBridge; Greater London; On-site; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Pension with company match

Professional development fund

Company-provided laptop & accessories

ChatGPT Enterprise access

Wi‑Fi & mobile allowance

Job summary

Marketbridge is seeking a Global Paid Media Lead to drive strategy and planning across B2B client accounts, delivering insight-led media investment for measurable growth. You will act as the subject matter expert, partnering with Marketbridge teams to shape integrated media strategies and ensure campaigns are designed for performance.

You will collaborate with external partners, shape direction from planning to optimization, and contribute to broader media capability, innovation, and growth.

Qualifications

• Knowledge of B2B paid media landscape.
• Experience managing external media partners or suppliers.
• Experience developing data-driven media strategies and campaign plans.
• Strong knowledge of paid social platforms, particularly LinkedIn.
• Understanding of programmatic advertising, publisher partnerships, and lead generation tactics.

Responsibilities

• Develop integrated paid media strategies aligned to client objectives and go-to-market priorities.
• Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms.
• Build detailed media plans, including budgets, forecasts, and performance projections.
• Define KPIs, measurement frameworks, and expected business outcomes.
• Ensure paid media is integrated within broader campaign and programme planning.
• Act as a trusted media advisor to clients with data-led recommendations.
• Present media strategies, plans, and performance insights with confidence.

Skills

B2B paid media

Media partnerships

Data-driven strategy

LinkedIn ads

Programmatic advertising

Performance insights

Client facing

Budget management

Strategic thinking

Media innovation

Job description

AboutMarketbridge

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Role Overview

This roleis responsible forleading paid media strategy and planning across B2B client accountsglobally, with a focus on driving effective, insight-led media investment that delivers measurable business outcomesand growth for our clients.

You will act as the agency’s subject matter expert for B2B paid media,partnering withMarketbridgeteamsto develop integrated media strategies, define channel approaches, and ensure campaigns are designed for performance.

Working closely with external activation partners, you will shape campaign direction from planning through tooptimisation, while contributing to the agency’s broader media capability, innovation, and growth.

Key Responsibilities

Media Strategy & Planning

• Develop integrated paid media strategies aligned to clientobjectivesand go-to-market priorities.

• Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms.

• Build detailed media plans, including budgets, forecasts, and performance projections.

• Define KPIs, measurement frameworks, and expected business outcomes.

• Ensure paid media is fully integrated within broader campaign andprogrammeplanning.

Client Consultancy & Stakeholder Management

• Act as a trusted media advisor to clients, providing clear, data-led recommendations.

• Present media strategies, plans, and performance insights with confidence and clarity.

• Translate media performance into commercial impact, supporting ROI-driven discussions.

• Partner closely with account teams to align media activity withwiderclient strategy.

Campaign Delivery &Optimisation

• Work closely with global media activation partners to brief, manage,executeandoptimisecampaigns.

• Ensure campaigns are delivered effectively across regions and channels.

• Monitor campaign performance andidentifyopportunities foroptimisationand improvement.

• Provide hands-on support within platforms whererequiredto ensuredeliveryquality.

Performance, Insights & Innovation

• Analysecampaign performance,identifyingactionable insights to improve results.

• Apply a data-driven approach to media planning andoptimisation.

• Stay informed on emerging media channels, technologies, and B2B marketing trends.

• Introduce new opportunities and innovations to enhance media effectiveness.

• Challenge our external partners to innovate,to validatenew activationroutesand promote this progressive approach in all client plans.

Commercial & Growth Contribution

• Support new business opportunities by contributing media strategy and planningexpertise.

• Develop compelling media approaches for pitches and proposals.

• Identifyopportunities to expand media scope within existing accounts.

• Contribute to agency thought leadership in B2B media and demand generation.

Collaboration & Integration

• Work collaboratively with strategists, content specialists, and account teams to deliver integrated campaigns.

• Ensure media strategy aligns with creative, messaging, and audience targeting approaches.

• Support the development of internal media capability and best practice.

Essential Skills and Attributes

• Strong understanding of the B2B paid media landscape.

• Experience managing external media partners or suppliers.

• Experience developing data-driven media strategies and campaign plans.

• Strong knowledge of paid social platforms, particularly LinkedIn.

• Understanding ofprogrammatic advertising, publisher partnerships, and lead generation tactics.

• Ability to translate performance data into commercial insights and recommendations.

• Confident client-facing communication and presentation skills.

• Strong commercial awareness and budget management capability.

• Ability to balance strategic thinking with practical delivery requirements.

• Curious and proactive in exploring new media channels and innovations.

Ideal Characteristics

• Experience in a B2B agency environment.

• Experience working with enterprise, technology, or professional services clients.

• Strong understanding of audience targeting in B2B environments.

• Familiarity with attribution models, reporting frameworks, and performance measurement.

• Experience collaborating with media buying or activation teams.

• Knowledge of global media planning considerations.

Our Culture & Our Core Values

Marketbridgesupports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operateday to day.Be Kindmeans treating teammates with respect and showing up for one another.Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback.Be Realspeaks to a culture of authenticity, where people can speak up and be themselves.Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.

You’lljoin a collaborative team focused on solving real problems for complex clients. From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here,you’lldo meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

AtMarketbridge, we support our team with benefits thatprioritisewell-being, flexibility, and growth.Here’swhat you can look forward to:

• Time Off & Flexibility- Generous time off & paid parental leave (up to16 weeksfor birthing parents). Plus,we’reclosed from Christmas to New Year’s so you can fully unplug.

• Health & Wellness- Comprehensive benefits and free premium access to the Calm app for relaxation and mindfulness.

• Financial Security- Pension with company match.

• Learning & Growth- A professional development fund (£500) and continuous learning programs to invest in your career.

• Tech & Perks- Company-provided laptop & accessories, Chat GPT Enterprise access, monthly Wi-Fi & mobile phone allowance (depending on the role).

Note: This position requires candidates to be eligible to work in the UK without visa sponsorship.Marketbridgeis an Equal Opportunity Employer.

This is a hybrid role(3 days/week in office)and the expected core workinghours are 9am-5:30pm.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks.£65,000 - 75,000 per annum.