Global B2B Events Manager - ROI & Growth

Waystone

Greater London

On-site

GBP 55,000 - 75,000

Full time

14 days+

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Job summary

Waystone is seeking a highly organised and commercially minded Events Manager to lead the planning, execution, and optimisation of global events that support brand awareness, client engagement, and business growth. This role sits within the marketing function, reporting into the VP of Growth and plays a critical part in delivering high-impact in-person and virtual events across key markets.

The successful candidate will combine strong project management skills with creativity and a data-driven

Qualifications

5+ years’ experience in B2B events management within financial services or professional services.
Proven ROI-driven events (in-person and virtual) delivery.
Strong project management and attention to detail.

Responsibilities

Develop and execute a global events calendar aligned with Waystone’s commercial priorities.
End-to-end event planning, budgeting, vendor coordination and onsite delivery.
Coordinate with regional sales, marketing, leadership to define goals and content.
Create compelling event themes and experiences, including hybrid elements.
Track ROI, lead generation, engagement and optimise the programme.
Align events with marketing campaigns and CRM for lead capture.