German E‑Commerce Growth Lead

Evolution Power Tools

Sheffield

On-site

GBP 45,000 - 65,000

Full time

14 days+

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Benefits offered by this job

25 days annual leave

Company bonus up to 15%

Pension contributions

Life assurance

Health and wellbeing benefits

Employee discounts

Job summary

Evolution Power Tools in Sheffield is seeking a German E-Commerce Executive to drive commercial performance of the German digital channels. You will manage the daily trading on the German Shopify site, optimise content and campaigns, and work with marketing, product and supply chain to hit ambitious sales targets.

The role requires fluent German and English, strong e-commerce experience on Shopify, solid analytics, and hands-on digital marketing skills.

Qualifications

Fluent German and English, with an excellent understanding of German language and culture.
Experience managing or supporting an e-commerce website, preferably Shopify or Shopify Plus.
Strong understanding of online retail and digital commerce.
Experience merchandising products and managing website content.
Knowledge of SEO principles and website optimisation.
Experience using Google Analytics (GA4 preferred).
Strong analytical skills with the ability to interpret data and make commercially focused recommendations.
Excellent communication and organisational skills.
Ability to prioritise workload and work effectively within deadlines.
Experience with Shopify Liquid or HTML/CSS.
Experience managing marketplaces such as Amazon, ManoMano or similar.
Google Ads or other paid media experience.
Graphic design experience using Adobe Creative Suite or Canva.
Email marketing platforms such as Klaviyo.
Experience using Microsoft Excel and Looker Studio or similar reporting platforms.
Knowledge or experience within the power tools, DIY or construction sectors.

Responsibilities

Manage the day-to-day trading of the German Shopify website.
Produce and execute monthly trading plans aligned with commercial objectives.
Maintain website content, merchandising and promotional activity.
Optimise category pages, landing pages and product presentation.
Continually improve the customer journey to maximise conversion rate.
Execute promotional campaigns, product launches and seasonal trading plans.
Monitor website performance and identify opportunities to improve user experience.
Work with internal development teams and external partners to implement technical improvements and new functionality.
Ensure website content remains accurate, engaging and optimised for search engines.
Support ongoing SEO improvements and website health.