German Ad Creative Lead — Content & Strategy

Major Players | B Corp™; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Major Players, the UK's leading digital, marketing, and creative talent agency, is seeking a German-speaking creator to lead its German-language ads for the DACH region. You will shape scripts, front the content on camera, and ensure everything in German feels native rather than translated.

You will also source and brief German-speaking UGC creators, brief editors, and collaborate with the strategy team to adapt concepts for a German audience in a fast-paced scale-up environment.

Qualifications

• Native or fluent German, with confidence speaking on camera and writing original copy.
• A strong content creation background, whether as a UGC/TikTok creator, in an in-house social role or within a performance marketing team.
• A good instinct for copywriting and for what makes an ad perform, not just look good.
• Experience briefing or managing creators is a big plus.
• Bonus: existing relationships with German-speaking creators, editing/design skills, or comfort digging into ad account data.

Responsibilities

• Write, concept and appear on camera in German-language paid social ads across Meta, TikTok and YouTube, from short punchy hooks through to longer-form scripts.
• Source, brief and manage German-speaking UGC creators, and give feedback grounded in performance data and brand guidelines
• Brief video editors and designers on German-language creative and review their output for cultural and linguistic fit
• Act as final sign-off on German-language ad creative before launch
• Partner with the creative strategy team to take winning concepts from other markets and adapt them for a German audience
• Keep a close eye on German consumer culture, social trends and competitor activity across DACH

Skills

German language fluency

On-camera performance

Copywriting

UGC/creators management

Content creation background

Performance marketing context

Job description

Major Players, the UK's leading digital, marketing, and creative talent agency, is seeking a German-speaking creator to lead its German-language ads for the DACH region. You will shape scripts, front the content on camera, and ensure everything in German feels native rather than translated.

You will also source and brief German-speaking UGC creators, brief editors, and collaborate with the strategy team to adapt concepts for a German audience in a fast-paced scale-up environment.