General Sales Manager

Perfect Placement; Bolton; On-site; GBP 52,000 - 60,000; Full time

Benefits offered by this job

Competitive basic salary

Generous bonus structure

OTE £50,000 - £60,000

Manufacturer and company training

Long-term career development

Company benefits package

Lead an established sales team

Influence dealership performance

Job summary

Perfect Placement is representing a well-established franchise main dealership in Bolton seeking a highly experienced General Sales Manager to lead and develop the sales team and drive dealership performance. You will be responsible for managing new and used vehicle sales, monitoring KPIs, coaching Sales Executives, and aligning sales processes with manufacturer standards.

The role offers a lucrative bonus structure, access to manufacturer training, and long-term career development within a

Qualifications

• Proven experience in sales management within a franchise dealership.
• Strong leadership and negotiation skills.
• Commercial focus with ability to identify growth opportunities.
• Full UK driving licence.

Responsibilities

• Lead, motivate, and develop the sales team to meet and exceed sales targets.
• Manage new and used vehicle sales performance, profitability, and stock levels.
• Monitor KPIs and implement strategies to maximise sales and profit.
• Coach and mentor Sales Executives to improve team performance.
• Ensure high standards of customer service and satisfaction.
• Collaborate with Aftersales and management to optimize dealership results.
• Oversee sales processes in line with manufacturer and company standards.
• Recruit, train, and develop sales staff as required.
• Report on sales performance and provide commercial insights to senior management.

Job description

We are representing a well-established franchise main dealership in Bolton seeking a highly experienced General Sales Manager. This is an exceptional opportunity for a driven automotive professional to lead and develop a successful sales team within a thriving dealership environment. The General Sales Manager will play a pivotal role in driving sales performance, enhancing profitability, and ensuring high levels of customer satisfaction.

Benefits of theGeneral Sales Manager

• Competitive basic salary and generous bonus structure
• OTE £50,000 - £60,000, dependent on experience
• Access to manufacturer and company training programmes
• Long-term career development prospects within a growing automotive group
• Company benefits package
• Responsibility for leading an established sales team
• Opportunity to influence and shape dealership performance

Duties of the General Sales Manager:

• Lead, motivate, and develop the sales team to meet and exceed sales targets
• Manage new and used vehicle sales performance, profitability, and stock levels
• Monitor key performance indicators and implement strategies to maximise sales and profit
• Coach and mentor Sales Executives to improve team performance
• Ensure high standards of customer service and satisfaction
• Work closely with the Aftersales and management teams to optimise overall dealership results
• Oversee sales processes in line with manufacturer and company standards
• Recruit, train, and develop sales staff as required
• Report on sales performance and provide commercial insights to senior management

Requirements of the General Sales Manager:

• Proven experience as a Sales Manager, General Sales Manager, or senior sales management within a franchise dealership
• Strong knowledge of a franchise main dealership environment
• Track record of achieving sales targets and strong financial results
• Excellent leadership, communication, and negotiation skills
• Commercially focused with an ability to identify growth opportunities
• Full UK driving licence
• Ambition to progress within a reputable automotive group

If you are an accomplished automotive sales manager seeking your next career move, this role offers a rewarding environment with fantastic earning potential and advancement opportunities.