General Manager - South Wales Bench - Cardiff

Cardiff Directory; Cardiff; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Profit sharing

Private healthcare

LTIP bonus

Staff discount

Free staff meals

28 days holiday

Birthday off

Early pay

Awards & conferences

Culture budgets

Incentives

Job summary

Wingstop UK in Cardiff is seeking a General Manager to lead operations across multiple sites in South Wales. You will drive sales, control costs and develop a high-performing team to deliver outstanding guest experiences.

The role requires strong leadership, a hands-on management style, and a track record of elevating store performance. This on-site position offers a structured development pathway and opportunities to expand the business across the region.

Qualifications

• Strong management experience
• Operational and performance mindset
• Leadership and coaching ability
• Results-driven approach

Responsibilities

• Own operational performance and KPIs across multiple stores in South Wales
• Lead and develop your team to deliver exceptional customer experiences
• Drive efficiency, quality and consistency in all store operations
• Manage labour, costs and output to maximise profitability
• Build a strong store culture and high performing teams

Skills

People leadership

Operational excellence

Results oriented

Job description

General Manager - South Wales Bench - Cardiff

At Wingstop, we're not just in the chicken business, we're in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we've got the awards to prove it (Sunday Times Best Places to Work 2024, 2025 & 2026 alongside Deliveroo's Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.

Why Wingstop

Here at Wingstop, it's all about the people, the passion, and the energy. We're more than just wings, we're a fast-moving, fun, and inclusive team where everyone's voice is heard, growth is encouraged, and effort is recognised. From day one, you'll be part of a culture that celebrates teamwork, rewards ambition and thrives on bringing energy to every shift. Whether you're learning new skills, leading a team, or helping launch a new store, you'll feel the Wingstop vibe in everything we do. We are fast-paced, high-energy, and all about delivering great experiences for our customers and our people.

It's more than just a job. It's a place to build confidence, make mates, and be part of something that's growing fast.

Benefits, Perks & Vibes

• Up to 20,000 annual bonus, paid quarterly (Based on personal performance and business performance).
• Flavour Foundry - have a good idea to drive the business forward? Get involved in our Flavour Foundry for the chance to win up to 25,000 in a profit share scheme.
• Private Healthcare - Individual cover through Vitality at work
• LTIP Bonus - opportunity to join our Long-Term Investment Plan (high performing GMs and Stores qualify)
• Employee discount - (50% Mon-Thurs, 20% Fri-Sun)
• Free Staff Meals - Everyone needs FLAVOUR in their day
• 28 days holiday (including bank holidays)
• Birthday off and its paid!
• Stream - access your pay early & multiple discounts off retailers, gyms etc...
• Celebrating YOU - Employee of the Month & Quarter
• Bi Annual Conferences - Connecting and recognising across all stores
• Culture budgets allocated to every restaurant for recognition
• Regular companywide incentives - rewarding you for going the extra mile

Grow With Us

• Step-Up Programmes - Structured development pathways designed to prepare you for your next career move. Available from 2 months in role.
• Wingstop University - On-demand learning resources, tools and career guidance, no matter where you are in your journey.
• Apprenticeships - Earn while you learn with nationally recognised qualifications that support your personal and professional development.
• Clear Progression Opportunities - We believe in developing and promoting talent from within, with opportunities to explore careers across restaurant operations and support office functions.
• Recognition for Growth - Celebrating achievements, milestones and the impact our people make.
• Life Skills & Cultural Development - programmes that go beyond role‑specific training, helping you build confidence, resilience, financial awareness, wellbeing, and other skills that support success in and out of work. Launching in 2027.

About the Role

This is an exciting General Manager opportunity for someone who likes to support multiple‑stores, able to spot operational efficiencies, build culture across a region and eventually open up a new store across South Wales.

You’ll take ownership of all aspects of the business, from driving sales and controlling costs to delivering exceptional customer experiences. Leading from the front, you’ll recruit, train, and develop a high‑performing team, ensuring the restaurant is set up for long‑term success from day one.

This is a hands‑on, high‑impact role where you’ll shape the direction of your restaurant, build a strong team culture, and deliver results in a fast‑paced, high‑energy environment.

What You’ll Be Doing

• Owning operational performance and KPIs
• Leading and developing your team
• Driving efficiency, quality, and consistency
• Managing labour, cost control, and output
• Building a strong team culture

What We’re Looking For

• Strong management experience
• Operational and performance mindset
• Leadership and coaching abilityResults‑driven approach

Our Values

Authentic. Entrepreneurial. Fun. Service‑Minded.

Diversity & Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal‑opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know - we’re here to assist you.

#MIDAMGM

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Wingstop UK