General Manager

Leisure People Recruitment; Hereford; On-site; GBP 42,000 - 51,000; Full time

Benefits offered by this job

38 days holiday

Pension 6%

Medicash health plan

Life assurance

Job summary

Leisure People Recruitment is seeking an ambitious General Manager to lead a high-footfall leisure centre in Hereford. With an annual turnover of around £2m and a 3,000-member base, the role oversees 70 staff and instructors, driving performance, safety, and community engagement.

You will lead a diverse programme, manage a capex gym investment, and partner with NHS wellness initiatives, while delivering against KPIs and growth targets.

Qualifications

• Experience managing a large leisure centre or private gym.
• Strong commercial acumen with a flair for sales.
• Based within one hour’s travel to the leisure centre.

Responsibilities

• Provide day-to-day leadership to staff and managers, ensuring high standards of performance, customer service, and safety.
• Take responsibility for financial and operational success, including budgets and KPIs.
• Meet and exceed monthly sales and retention targets for memberships and learn-to-swim participation.

Skills

Leadership

Sales

Budget management

Stakeholder management

People management

Job description

I am looking for an ambitious and inspiring General Manager to lead the operations of a high footfall and very successful leisure centre in Hereford . With an annual turnover of c£2m, the centre has a membership base of 3000 with an a very successful gymnastics programme, 70 class studio timetable, café soft play with a 9-hole golf course, athletics and cycle track and outdoor sports pitches. There is also a very successful healthy communities and wellness partnerships working in partnership with the NHS that is based at the centre. You will be leading a team of heads of department and will have a total of around 70 full and part-time team members and freelance instructors.

As General Manager, you will:

• Provide day-to-day leadership to staff and managers, ensuring high standards of performance, customer service, and safety.
• Take responsibility for the financial and operational success of the centre, including managing budgets and delivering against ambitious KPIs.
• Meet and exceed monthly sales and retention targets for both memberships and learn to swim participation.
• Develop and oversee a diverse programme of activities that balances commercial performance with community needs.
• Be responsible for new product launches and project manage a significant cap ex investment in the gym.
• Work with multiple stakeholders and community wellness and sports development partners.
• Drive continuous improvement, championing initiatives such as Quest and other quality standards.
• Lead, mentor, and inspire your team, ensuring they feel supported, developed, and engaged.
• Predominantly work Monday to Friday with the occasional weekend day. As GM you will not be on the DM rota,

I am keen to hear from candidates who have :

• A proven track record managing a large leisure centre or private gym.
• Strong commercial acumen with a flair for sales.
• Have a patient and personable approach to working with multiple stakeholders.
• Be based within one hour’s travel time to the leisure centre.

In addition to a highly competitive basic salary of £46, 350 there are a wide range of benefits that notably include 38 days holiday per annum (including 8 bank holidays), a matched pension scheme of 6%, Medicash health plan and life assurance.

• 38 days holiday per annum (including 8 bank holidays)
• a matched pension scheme of 6%
• Medicash health plan
• life assurance

Due to the anticipated high level of interest in this role only those candidates meeting the above criteria can be contacted,