General Manager

Sircle Collection BV; Greater London; On-site; GBP 108,000 - 132,000; Full time

Benefits offered by this job

Bonus days off

Gym access

Mental health support

Employee discounts

Volunteer days

Career development

Complimentary stays

Job summary

Sir Hotels, London, is seeking an experienced General Manager to lead Sir Devonshire Square, a flagship boutique hotel. You will drive guest experience, service excellence and commercial performance while managing a diverse team and maintaining brand standards.

You will balance strategic planning with hands-on operations, oversee budgets, build community relationships, and collaborate with key departments to ensure the hotel delivers remarkable guest stays and sustainable growth.

Qualifications

• Proven GM or senior hotel leader in the UK hospitality sector.
• 8+ years of experience leading a lifestyle boutique hotel.
• Experience in London hospitality market preferred.
• Degree in Hospitality Management, Business Administration or related field.
• Strong commercial awareness with P&L responsibility.
• Proven ability to create exceptional guest experiences and a service culture.
• Visible, hands-on leadership with strong communication and interpersonal skills.
• Balanced strategic thinking with day-to-day operational leadership.
• Fluent English, written and spoken.

Responsibilities

• Lead overall operation and performance of Sir Devonshire Square.
• Inspire and develop a high-performing team aligned to brand values.
• Create exceptional guest experiences and uphold service standards.
• Drive commercial performance via revenue management and operational efficiency.
• Translate strategy into budgets and measurable goals.
• Ensure compliance with policies, health & safety, and employment laws.
• Build relationships with local businesses and the wider London community.
• Collaborate with Revenue, Sales, Marketing and People teams to support success.
• Monitor guest satisfaction and feedback, driving improvements.
• Champion innovation and continuous improvement across departments.

Skills

Leadership

Guest experience

Communication

Commercial acumen

Education

Hospitality / business degree

Job description

Salary: £120,000 per annum

Location: Sir Devonshire Square, City of London

Working Hours: 40 hours per week

Welcome to Sir Devonshire Square – a bold, beautiful boutique hotel just steps from Liverpool Street Station. We are the UK’s first hotel from Sircle Collection, the Dutch lifestyle brand known for turning up the charm in Europe’s coolest neighbourhoods.

We're looking for an experienced General Manager to lead our London property into its next chapter. This is a unique opportunity to oversee one of Sircle Collection's flagship destinations, driving commercial success while creating an outstanding experience for our guests and team.

As General Manager, you'll be the face of the hotel, bringing our values to life through heartfelt service, creativity, ambition, and a commitment to creating surprising experiences every day. You'll lead a diverse team, build strong relationships within the local community, and ensure every part of the operation reflects the standards and personality of the Sir Hotels brand.

What You Can Look Forward To

Extra time for you – Take up to 3 bonus days off every year (your birthday, moving day, and flex day)

Mind & body perks – Free access to our gym facilities and mental health support

Financial wellbeing – Enhanced sick pay, retail discounts, and excellent rates across our hotels

Feel‑good moments – Paid volunteer day and regular team events

Room to grow – Learning opportunities and career development across the UK and Europe

Travel perks – Complimentary stays and employee discounts across Sircle Collection properties

Your Role as General Manager

• Lead the overall operation and performance of Sir Devonshire Square.
• Inspire, develop and support a high‑performing team that lives our values every day.
• Create exceptional guest experiences and maintain the highest standards of service across the hotel.
• Drive commercial performance by managing revenues, profitability and operational efficiency.
• Translate company strategy into clear operational plans, budgets and measurable goals.
• Ensure compliance with company policies and all applicable legal, health & safety and employment regulations.
• Build strong relationships with local businesses, partners and the wider London community.
• Work closely with Revenue, Sales, Marketing, Branding and People & Culture teams to support the continued success of the hotel.
• Monitor guest satisfaction, online reviews and team engagement, turning insights into action.
• Champion innovation, continuous improvement and operational excellence across all departments.

What We Are Looking For

• A proven track record of success as a General Manager, Hotel Operations Manager or similar leadership role within the UK hospitality sector.
• At least 8 years of experience managing a lifestyle boutique hotel.
• Experience within the London hospitality market is highly preferred.
• A degree in Hospitality Management, Business Administration or a related field.
• Strong commercial awareness with experience managing hotel budgets and full P&L responsibility.
• Experience creating exceptional guest experiences and building a culture of service excellence.
• Demonstrated success in leading, developing and retaining talented hospitality professionals.
• A visible, hands‑on leadership style with excellent communication and interpersonal skills.
• The ability to balance strategic thinking with day‑to‑day operational leadership.
• Fluent English, both written and spoken.

Our Hiring Journey

1. Quick 15‑minute call with People & Culture
2. First round of interviews
3. Second round of interviews
4. Offer and welcome to Sircle Collection

We are proud to be an equal opportunities employer. If you require any adjustments during the recruitment process, please let us know. We're here to help.

Please note: You must have the right to work in the UK, as we are currently unable to sponsor visas.

About Sir Hotels

Sir Hotels is a collection of lifestyle hotels founded in Amsterdam in 2013 with the opening of Sir Albert. Since then, the brand has expanded across Europe with distinctive properties in Amsterdam, Berlin, Barcelona, Prague and London.

Each Sir Hotel is deeply connected to its neighbourhood, combining inspiring design, local culture, exceptional food and genuine hospitality. We create places where guests and locals come together to experience the character and energy of the city around them.