General Manager

Everlast Gyms; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Competitive salary & bonus

20% discount across Frasers Group fas<

Free Everlast Gym membership

Everlast Champions recognition

Funded qualifications: L3/L5 in Mgmt &

Product training & PT opportunities

Progression culture

Job summary

Everlast Gyms is hiring a founding General Manager for a brand-new Croydon club. You will build and lead the team from day one, set high standards, and shape the member experience from the ground up.

Drive sales, service, and operations while owning profitability and brand standards. You will recruit, develop, and inspire a high-performing team, delivering exceptional member journeys with a sharp eye for detail.

Qualifications

• Minimum 1 year's management experience in the fitness industry.
• Strong leadership and communication skills.
• Member-first mindset with excellent interpersonal skills.
• Commercial awareness and results-driven attitude.
• Flexibility to work evenings, weekends and bank holidays.

Responsibilities

• Lead & elevate the team, recruiting, training, and giving regular feedback.
• Drive membership growth and revenue streams to maximise profitability.
• Deliver exceptional experiences on the gym floor and reception.
• Oversee daily, weekly, and monthly operational processes to high standards.
• Maintain cleanliness, safety, and compliance across the club.
• Engage with campaigns and motivate the team to hit KPIs.
• Adapt leadership style to motivate and guide staff.

Skills

Leadership

Team management

Recruitment

Operations management

Sales & service

Customer experience

People development

Education

Level 2 Fitness Qualification

L3 & L5 in Management

Job description

Be the founding General Manager of our brand-new Everlast Gyms club in Croydon. This is a rare chance to open a club from day one, building the team, setting the standards, and shaping the member experience from the ground up. As General Manager, you'll be accountable for the day-to-day running of your club, leading from the front across sales, service, and operations. You'll set the pace for high standards, drive every revenue stream, and make sure each member's visit feels exceptional. You'll recruit, develop, and inspire a high-performing team that consistently hits its KPIs and takes the member journey to the next level, all with a sharp eye for detail and the confidence to own it.,

• Lead & elevate: Recruit, train, and develop an ambitious team, giving regular, constructive feedback to maximise performance.
• Drive results: Own membership growth, secondary spend, and every revenue stream to maximise profitability.
• Deliver exceptional experiences: Lead by example on the gym floor and reception, making every visit feel personal and elevated.
• Operate with precision: Deliver all operational processes (daily, weekly, monthly) to the highest standard, consistently.
• Champion standards: Maintain outstanding cleanliness, presentation, and safety at all times.
• Engage & motivate: Build team buy-in to national campaigns and focuses (#WorkoutWednesday, #WeCommunicate).
• Solve problems: Stay resilient, agile, and solutions-driven when challenges arise.
• Own compliance & safety: Oversee all policies and procedures, including Health & Safety and pool plant operations. Minimum 1 year's management experience in the fitness industry
• Strong leadership skills, with the ability to adapt your communication and management style
• A member-first mindset and excellent interpersonal skills
• Commercial awareness and a genuine drive to deliver results
• Resilience and a positive, solutions-driven approach
• Flexibility to work evenings, weekends, and Bank Holidays as required
• A real passion for health, fitness, and wellbeing

Desirable

• Level 2 Fitness Qualification
• Competitive salary (bonus / OTE)
• 20% discount across all Frasers Group fascias
• Free Everlast Gym membership
• Monthly recognition: Everlast Champions & Frasers Group Champion (winners receive a double-salary month)
• Funded qualifications: L3 & L5 in Management & Leadership
• Grow your fitness expertise through product training, with the chance to deliver PT and group sessions
• An ambitious culture that genuinely celebrates progression