General Manager - New Club Opening

EVERLAST GYMS; Croydon; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

20% discount

Free gym membership

Double-salary month

Funded qualifications

Product training

Job summary

Everlast Gyms is opening a brand-new club in Croydon. As General Manager, you will lead the opening from day one, build and coach the team, and set the standard for member experience.

You will drive membership growth, manage operations and sales, and ensure exceptional service. The role requires strong leadership, strategic thinking, and a passion for health and fitness in a dynamic, ambitious culture.

Qualifications

• Minimum 1 year's management experience in the fitness industry.
• Strong leadership and people management skills.
• Member-first mindset with excellent interpersonal skills.
• Commercial awareness and drive to deliver results.
• Resilience and a positive, solutions-driven approach.
• Flexible to work evenings, weekends, and bank holidays.
• Passion for health, fitness and wellbeing.

Responsibilities

• Lead and elevate a high-performing team with regular feedback.
• Drive membership growth and revenue streams.
• Deliver exceptional member experiences on the gym floor and reception.
• Ensure daily, weekly, monthly operational processes are executed to a high standard.
• Maintain outstanding cleanliness, presentation and safety at all times.
• Engage with campaigns and motivate the team.
• Address challenges with resilience and agile problem-solving.
• Oversee compliance and safety policies including Health & Safety and pool operations.

Skills

Management experience

Leadership skills

Member-first mindset

Commercial awareness

Resilience

Flexibility

Passion for health

Education

Level 2 Fitness Qualification

Job description

New club opening

Be the founding General Manager of our brand-new Everlast Gyms club in Croydon. This is a rare chance to open a club from day one, building the team, setting the standards, and shaping the member experience from the ground up.

As General Manager, you'll be accountable for the day-to-day running of your club, leading from the front across sales, service, and operations. You'll set the pace for high standards, drive every revenue stream, and make sure each member's visit feels exceptional.

You'll recruit, develop, and inspire a high-performing team that consistently hits its KPIs and takes the member journey to the next level, all with a sharp eye for detail and the confidence to own it.

What's in it for you?

• Competitive salary (bonus / OTE)
• 20% discount across all Frasers Group fascias
• Free Everlast Gym membership
• Monthly recognition: Everlast Champions & Frasers Group Champion (winners receive a double-salary month)
• Funded qualifications: L3 & L5 in Management & Leadership
• Grow your fitness expertise through product training, with the chance to deliver PT and group sessions
• An ambitious culture that genuinely celebrates progression

What You'll Do

• Lead & elevate: Recruit, train, and develop an ambitious team, giving regular, constructive feedback to maximise performance.
• Drive results: Own membership growth, secondary spend, and every revenue stream to maximise profitability.
• Deliver exceptional experiences: Lead by example on the gym floor and reception, making every visit feel personal and elevated.
• Operate with precision: Deliver all operational processes (daily, weekly, monthly) to the highest standard, consistently.
• Champion standards: Maintain outstanding cleanliness, presentation, and safety at all times.
• Engage & motivate: Build team buy-in to national campaigns and focuses (#WorkoutWednesday, #WeCommunicate).
• Solve problems: Stay resilient, agile, and solutions-driven when challenges arise.
• Own compliance & safety: Oversee all policies and procedures, including Health & Safety and pool plant operations.

We're part of Frasers Group, and we do things differently. See more of what our brand is about on our LinkedIn or Instagram page.

An opportunity like this is for the ambitious. The potential is massive and the experience is unrivalled, and to make the most of it, you'll live and breathe our principles:

• Think without limits: Think fast, think fearlessly, and take the team with you.
• Own it and back yourself: Own the basics, own your role, and own the results.
• Be relevant: To our people, our partners, and the planet.

Ready to open something special?

What you'll bring

Essential

• Minimum 1 year's management experience in the fitness industry
• Strong leadership skills, with the ability to adapt your communication and management style
• A member-first mindset and excellent interpersonal skills
• Commercial awareness and a genuine drive to deliver results
• Resilience and a positive, solutions-driven approach
• Flexibility to work evenings, weekends, and Bank Holidays as required
• A real passion for health, fitness, and wellbeing

Desirable

• Level 2 Fitness Qualification