General Manager

Placr Recruitment; Adur; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Performance bonus

Equity opportunity

Direct access to Directors

Job summary

Placr Recruitment's client in Shoreham, West Sussex, is seeking a commercially driven General Manager to lead sales growth, develop NHS relationships and drive overall business performance.

You will own the commercial direction of the business, blending strategic sales development with financial oversight, operational leadership and team motivation to translate strategy into measurable results.

Qualifications

• Proven senior-level experience in sales, business development or commercial management within the medical sector.
• Demonstrable experience of selling into the NHS procurement processes and healthcare stakeholders.
• Track record of winning new business and growing accounts against sales targets.
• Strong commercial acumen including budgets, forecasting, margins and profitability.
• Excellent negotiation, presentation and relationship-building skills with senior decision-makers.
• Experience leading a team and driving business performance.
• Hands-on, proactive leader who can translate strategy into delivery.
• Confident collaboration with Directors on strategic direction.
• Knowledge of medical sector quality standards and regulatory requirements is advantageous.

Responsibilities

• Develop and implement a proactive sales strategy to drive revenue, profitability and sustainable growth.
• Identify and secure new business opportunities across NHS, private hospitals and wider healthcare.
• Build and maintain relationships with NHS procurement teams, hospital decision-makers and clinicians.
• Develop existing accounts, increase sales opportunities and strengthen long-term partnerships.
• Understand NHS procurement processes and tendering requirements to maximise opportunities.
• Manage sales pipelines, forecasts, budgets and targets, monitoring performance.
• Identify new markets, products and opportunities to expand the medical presence.
• Oversee day-to-day operations ensuring excellent customer service and service delivery.
• Lead, motivate and develop the team with a commercially focused culture.
• Collaborate with Directors on business planning, financial performance and growth strategy.
• Ensure quality standards and regulatory requirements are maintained.

Skills

Sales leadership

Business development

NHS procurement

Strategic planning

Relationship management

Team leadership

Commercial acumen

Job description

General Manager – Sales & Business Development (medical)

Placr Recruitment's Client | Hove, West Sussex
Salary: £50,000–£65,000 per annum + Performance Bonus + Potential Equity
Full-Time | Permanent | Office-Based

Placr Recruitment is delighted to be supporting an established medical business in Shoreham in its search for a commercially driven General Manager to lead sales growth, develop key NHS relationships and drive overall business performance.

This is an excellent opportunity for an ambitious, sales-focused leader with a strong background in the medical sector and proven experience of selling into the NHS. You will play a pivotal role in expanding the company's customer base, securing new business and developing existing relationships across NHS trusts, hospitals and the wider healthcare market.

Working closely with the Directors, you will take ownership of the commercial direction of the business, combining strategic sales development with financial management, operational oversight and team leadership. This is a hands-on role for someone who can identify opportunities, build lasting partnerships and translate commercial strategy into measurable results.

Key Responsibilities

• Develop and implement a proactive sales strategy to drive revenue, profitability and sustainable business growth.
• Identify, pursue and secure new business opportunities across the NHS, private hospitals and wider healthcare sector.
• Build and maintain strong relationships with NHS procurement teams, hospital decision-makers, surgeons, clinicians and other key stakeholders.
• Develop existing customer accounts, increase sales opportunities and strengthen long-term commercial partnerships.
• Understand NHS procurement processes, tendering requirements and purchasing frameworks to maximise business opportunities.
• Manage sales pipelines, forecasts, budgets and commercial targets, monitoring performance against agreed objectives.
• Identify new markets, products and opportunities to expand the company's presence within the medical sector.
• Oversee day-to-day business operations, ensuring excellent customer service and effective service delivery.
• Lead, motivate and develop the team, fostering a commercially focused and accountable working environment.
• Work closely with the Directors on business planning, financial performance and the company's long‑term growth strategy.
• Ensure appropriate quality standards and regulatory requirements are maintained within the medical environment.

About You

• Proven senior‑level experience in sales, business development or commercial management within the medical devices, surgical products, medical supplies or healthcare sector.
• Demonstrable experience of selling into the NHS, with a good understanding of NHS procurement, purchasing processes and healthcare stakeholders.
• A successful track record of winning new business, growing existing accounts and delivering against sales and revenue targets.
• Strong commercial acumen, with an understanding of budgets, financial forecasting, margins and profitability.
• Excellent negotiation, presentation and relationship‑building skills, with the confidence to engage senior decision‑makers.
• Experience leading a team and taking responsibility for business performance.
• A proactive, hands‑on approach, with the ability to combine strategic thinking with practical delivery.
• Confidence working directly with company Directors and influencing the future direction of a business.
• Knowledge of relevant medical sector quality standards and regulatory requirements would be advantageous.

What's on Offer?

• £50,000–£65,000 salary, depending on experience.
• Performance‑related bonus.
• Potential equity opportunity for the right candidate.
• A senior leadership position with direct access to the Directors.
• The opportunity to influence commercial strategy and drive business growth.
• Scope to develop key NHS relationships and expand the company's market presence.
• The chance to make a genuine impact on the future success of an established medical business.