GA4 Performance Analyst

Morson Edge; West Yorkshire; Hybrid; GBP 64,000 - 84,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Morson Edge is seeking a GA4 Performance Analyst to join a digitally focused delivery team supporting a major UK Central Government project. You will analyse digital journeys, user behaviour and service performance, turning data into actionable insights that improve government digital services.

You will work with GA4, SQL and reporting dashboards within Agile squads following GDS standards, collaborating with product and delivery stakeholders.

Qualifications

• Proven experience as a Performance Analyst / Digital Analyst.
• Strong hands-on experience with Google Analytics/GA4.
• Strong SQL skills.
• Experience in UK Central Government/public sector environments – essential.
• Experience working to GDS standards and within Agile delivery teams.
• Strong analytical and stakeholder management skills.

Responsibilities

• Analyse digital performance, web traffic and user journeys using GA4.
• Identify trends and opportunities to improve digital services.
• Build and maintain performance reporting and dashboards.
• Use SQL to query, manipulate and extract data for analysis.
• Translate complex datasets into clear actionable insights for non-technical stakeholders.
• Work within Agile delivery teams and in line with GDS standards.
• Communicate findings to stakeholders across technical, product and delivery teams.

Skills

GA4 Analytics

SQL

Public sector

GDS standards

Agile

Stakeholder mgmt

Job description

GA4 Performance Analyst

Rate: Up to £400 per day (Outside IR35)

Duration: 12 months +

Start Date: ASAP

Location: Hybrid – Manchester or London

On-site: 1 day every 2 weeks at your local hub

We’re partnering with a leading digital consultancy to scale a high‑profile delivery team supporting a major Central Government department.

We’re looking for an experienced GA4 Performance Analyst to analyse digital journeys, user behaviour and service performance, turning data into clear insights that help improve government digital services.

What you’ll be doing

• Analyse digital performance, web traffic and user journeys using Google Analytics 4 (GA4).
• Identify trends, behaviours and opportunities to improve digital services.
• Build and maintain performance reporting and dashboards.
• Use SQL to query, manipulate and extract data to support analysis.
• Translate complex datasets into clear, actionable insights for non-technical stakeholders.
• Work collaboratively within Agile delivery teams and in line with GDS standards.
• Communicate findings to stakeholders across technical, product and delivery teams.

What we’re looking for

• Proven experience as a Performance Analyst / Digital Analyst.
• Strong hands‑on experience with Google Analytics / GA4.
• Strong SQL skills.
• Experience working within UK Central Government / public sector environments – essential.
• Experience working to GDS standards and within Agile delivery teams.
• Strong analytical and stakeholder management skills.
• Ability to communicate complex data and analysis clearly to non‑technical audiences.

Central Government experience is essential for this position.

We’re reviewing profiles immediately.