GA4 Performance Analyst

Morson Group; Manchester; Hybrid; GBP 64,000 - 84,000; Full time

Job summary

Morson Group, in partnership with a leading digital consultancy, is recruiting a GA4 Performance Analyst for a government-focused delivery team. Hybrid role in Manchester or London with one day on-site every two weeks.

You will analyse digital journeys, user behaviour and service performance using GA4, build dashboards, and translate data for non-technical stakeholders within Agile teams.

Qualifications

• GA4 analytics experience.
• Strong SQL skills.
• Experience with UK public sector / government preferred.
• Ability to translate data for non-technical audiences.

Responsibilities

• Analyse digital performance, GA4 data and user journeys.
• Build and maintain performance dashboards and reports.
• Query data with SQL to support insights.
• Present findings to non-technical stakeholders within Agile teams.

Skills

GA4

SQL

Stakeholder mgmt

Agile

Job description

GA4 Performance Analyst

Rate: Up to £400 per day (Outside IR35)
Duration: 12 months +
Start Date: ASAP
Location: Hybrid – Manchester or London
On-site: 1 day every 2 weeks at your local hub

We’re partnering with a leading digital consultancy to scale a high-profile delivery team supporting a major Central Government department.

We’re looking for an experienced GA4 Performance Analyst to analyse digital journeys, user behaviour and service performance, turning data into clear insights that help improve government digital services.

What you’ll be doing

• Analyse digital performance, web traffic and user journeys using Google Analytics 4 (GA4).
• Identify trends, behaviours and opportunities to improve digital services.
• Build and maintain performance reporting and dashboards.
• Use SQL to query, manipulate and extract data to support analysis.
• Translate complex datasets into clear, actionable insights for non-technical stakeholders.
• Work collaboratively within Agile delivery teams and in line with GDS standards.
• Communicate findings to stakeholders across technical, product and delivery teams.

What we’re looking for

• Proven experience as a Performance Analyst / Digital Analyst.
• Strong hands-on experience with Google Analytics / GA4.
• Strong SQL skills.
• Experience working within UK Central Government / public sector environments – essential.
• Experience working to GDS standards and within Agile delivery teams.
• Strong analytical and stakeholder management skills.
• Ability to communicate complex data and analysis clearly to non-technical audiences.

Central Government experience is essential for this position.

We’re reviewing profiles immediately.