B2B Marketing Specialist: Campaigns, Content & Partnerships

The Manchester Metropolitan University; Manchester; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working pattern

Job summary

Manchester Metropolitan University is seeking a forward-thinking Marketing Officer (B2B) to join the B2B Marketing Team and help strengthen relationships with businesses and employers.

You will develop and deliver multi-channel campaigns and content that showcase Manchester Met's expertise, partnerships and business offer.

Working with colleagues across the University, this hybrid role focuses on events, thought leadership and partnership storytelling with measurable impact.

Qualifications

• Experience across marketing and content production with evidence of multi-channel campaigns.
• Ability to use data to inform marketing decisions.
• Strong organisational skills and attention to detail.

Responsibilities

• Develop and deliver strategic and tactical marketing activity supporting B2B strategy.
• Plan and deliver multi-channel campaigns across digital, paid, social, email and more.
• Lead marketing activity and events engaging businesses and strategic partners.
• Create and manage engaging content including thought leadership and partnership stories.
• Build relationships with colleagues and partners to raise the university's profile.
• Provide B2B marketing expertise to support colleagues and showcase the business offer.

Skills

Marketing

Project management

Content production

Analytical skills

Stakeholder engagement

Communication skills

Job description

Manchester Metropolitan University is seeking a forward-thinking Marketing Officer (B2B) to join the B2B Marketing Team and help strengthen relationships with businesses and employers.

You will develop and deliver multi-channel campaigns and content that showcase Manchester Met's expertise, partnerships and business offer.

Working with colleagues across the University, this hybrid role focuses on events, thought leadership and partnership storytelling with measurable impact.