Fundraising Officer

The Royal British Legion; Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

28 days holiday + bank holidays

Enhanced maternity/paternity/adoption

Generous pension 6%–14%

Flexible working options

Employee Assistance Programme

Learning courses

Volunteer opportunities

Travel loans

Cycle to Work

Job summary

The Royal British Legion in Greater London is recruiting three Fundraising Officers across Digital, TV and face-to-face channels to help deliver campaigns and grow income. You will collaborate across channels, train external fundraisers, review performance of Legacy/DRTV, and apply test-and-learn approaches to optimise paid digital campaigns.

If you enjoy working under pressure, coordinating stakeholders and driving campaigns from plan to live, this is your chance to contribute to the UK's

Qualifications

• Experience in fundraising or marketing environments with ability to manage multiple campaigns.
• Organised and confident working with diverse stakeholders to keep campaigns moving.

Responsibilities

• Provide training for external face-to-face fundraisers.
• Review performance for Legacy or Lottery DRTV campaigns.
• Apply test-and-learn principles to optimise a digital paid media campaign.

Skills

Fundraising

Campaign delivery

Stakeholder management

Training

Job description

About The Role

Join RBL's Acquisition and Development Team and help deliver fundraising campaigns that inspire supporters and generate vital income.

We’re recruiting three Officers, each specialising in Digital, TV or face-to-face fundraising, with opportunities to collaborate across channels and develop broad campaign experience.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re a team that values collaboration, continuous improvement, and supporter-centric fundraising. We celebrate success and learn from setbacks to achieve ambitious goals together. Working with experienced fundraising and marketing professionals, you’ll gain hands-on experience in campaign delivery, audience targeting, agency management, supporter journeys, performance reporting and insight-led decision making.

You’ll be working across the three giants of RBL’s major fundraising programmes- Poppy Appeal, Legacies and Individual Giving. In a typical day you could be providing training for external face to face fundraisers, reviewing performance for a Legacy or Lottery DRTV campaign or applying test and learn principles to optimise a digital paid media campaign.

We’re looking for someone who’s already comfortable working in a fundraising or marketing environment where there’s real pressure to deliver. You’ll need to be organised, confident working with different stakeholders, and able to keep multiple campaigns moving without losing control of the detail. If you enjoy taking ownership of your work, spotting what can be improved, and seeing campaigns go from plan to live to impact, this is a role where you’ll have plenty of space to do exactly that.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you have a preferred specialism, please include this in your supporting statement.

Employee benefits include

• 28 day's paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days


• Enhanced paid maternity, paternity and adoption leave


• Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service


• Range of flexible working options may be available, depending on your role


• Employee Assistance Programme providing confidential counselling, financial and legal advice


• Range of courses delivered by learning specialists to support your development goals and objectives


• Opportunities to volunteer


• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s).

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.

About Us

Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten.

As the UK’s largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.

We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.

Visit our Careers Page to discover more about the Royal British Legion, including our departments, employee benefits, values, candidate guidance, and the strategy that underpins our work and impact.