Senior Product Manager

Royal British Legion; Greater London; Hybrid; GBP 45,000 - 48,000; Full time

Job summary

A leading charity is seeking a Fundraising Manager to lead fundraising initiatives and enhance supporter experiences. This fixed-term role offers an opportunity to manage key income streams, collaborate with various stakeholders, and contribute to impactful fundraising campaigns aimed at making a difference for those who've served our nation.

Benefits

28 days paid holiday plus bank holidays

Generous pension contributions

Flexible working options

Employee Assistance Programme

Learning and development opportunities

Travel loans and Cycle to Work scheme

Qualifications

• Strong background in direct marketing and candidate engagement.
• Experience managing complex projects and multi-channel campaigns.

Responsibilities

• Drive income and improve supporter journeys.
• Oversee delivery of high-quality campaigns.
• Manage significant budgets and identify growth areas.

Skills

Analytical thinking

Direct marketing

Budget management

Leadership

Project management

Job description

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Location: London, Southwark (Hybrid 2 Days)

Contract Type: Fixed Term: 14 Months

Hours: 35 Hours, Full Time

Salary: £45,090 to £47,181 Per Annum (Inclusive of London Supplement)

We’re looking for a Senior Product Manager (14-month maternity cover) to take the lead on a portfolio of Individual Giving products at the Royal British Legion. This is a key role within our Supporter Development team, focused on driving income, improving supporter journeys, and ensuring the successful delivery of high-quality campaigns that support our long-term fundraising goals.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll work closely with colleagues across Fundraising, Data, Insight, Marketing, Digital, and Finance to develop strategies, shape supporter experiences, and oversee the performance of several key income streams. This includes managing significant budgets, monitoring results, and identifying areas for growth and innovation. You’ll bring strong analytical thinking and leadership skills, along with experience of managing complex projects and working with both internal teams and external agencies.

We’re looking for someone who’s confident making decisions, able to influence at all levels, and comfortable working in a fast-paced, collaborative environment. You’ll have a strong background in direct marketing, experience delivering large-scale campaigns, and a clear understanding of what it takes to keep supporters engaged and inspired.

If you’re ready to step into a senior role that offers challenge, variety and purpose — and you’re available for a 14-month fixed-term opportunity — we’d love to hear from you.

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.

Employee benefits include –

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Generous pension contributions, with Employer contributions ranging from 6% to 14%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Interview Dates:

Interviews will be conducted in person at our London office

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Administrative, General Business, and Product Management

• Industries

  Non-profit Organizations, Fundraising, and Philanthropic Fundraising Services

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