Full‑Funnel Digital Marketing Lead (CRM, SEO & Apps)

The Big Table Group Limited; Camden Town; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Health Insurance

Salary Sacrifice Pension

Amazing Discounts – 50% off food and 2

Discount platform – spend and save

Job summary

The Big Table Group Limited is seeking a commercially-minded digital marketer to steward the customer journey across CRM, apps, SEO, websites, digital advertising and online listings. You will create joined-up experiences that drive bookings, visits and loyalty using insight, testing and data-driven decisions.

You’ll plan multi-channel campaigns, optimise customer journeys, manage budgets and collaborate with Brand, CRM, Creative, Technology and Operations teams to deliver measurable commercial

Qualifications

• 2+ years' experience in digital marketing across CRM, apps, SEO, websites, digital advertising and online listings.
• Experience delivering digital activity across different stages of the customer journey.
• Hands-on experience with email, SMS, segmentation, personalisation and automated customer journeys.
• Experience using CRM or marketing automation platforms, with Bloomreach experience an advantage.
• Knowledge of app marketing, loyalty programmes, push notifications or mobile customer journeys.
• Experience across paid search, paid social and other digital advertising channels.
• Strong analytical and commercial skills, with the ability to turn customer and campaign data into clear actions.

Responsibilities

• Plan and deliver full-funnel digital marketing activity across the customer journey—from awareness to conversion, retention and reactivation.
• Manage activity across CRM, email, SMS, apps, SEO, websites, paid search, paid social and online listings.
• Develop customer journeys that turn engagement into bookings, visits and repeat customers.
• Support loyalty and app activity, including push notifications and in-app messaging.
• Manage and optimise website content, campaign landing pages, offers, menus and booking journeys.

Skills

CRM marketing

Email marketing

SEO

Digital advertising

Content marketing

Analytics

Stakeholder management

Tools

Bloomreach

CRM platforms

Google Business Profile

CMS platforms

Job description

The Big Table Group Limited is seeking a commercially-minded digital marketer to steward the customer journey across CRM, apps, SEO, websites, digital advertising and online listings. You will create joined-up experiences that drive bookings, visits and loyalty using insight, testing and data-driven decisions.

You’ll plan multi-channel campaigns, optimise customer journeys, manage budgets and collaborate with Brand, CRM, Creative, Technology and Operations teams to deliver measurable commercial