Digital Marketing Manager - The Big Table Group

The Big Table Group Limited; Camden Town; Presencial; GBP 32.000 - 46.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

Salary Sacrifice Pension

Amazing Discounts – 50% off food and 2

Discount platform – spend and save

Descripción de la vacante

The Big Table Group Limited is seeking a commercially-minded digital marketer to steward the customer journey across CRM, apps, SEO, websites, digital advertising and online listings. You will create joined-up experiences that drive bookings, visits and loyalty using insight, testing and data-driven decisions.

You’ll plan multi-channel campaigns, optimise customer journeys, manage budgets and collaborate with Brand, CRM, Creative, Technology and Operations teams to deliver measurable commercial

Formación

• 2+ years' experience in digital marketing across CRM, apps, SEO, websites, digital advertising and online listings.
• Experience delivering digital activity across different stages of the customer journey.
• Hands-on experience with email, SMS, segmentation, personalisation and automated customer journeys.
• Experience using CRM or marketing automation platforms, with Bloomreach experience an advantage.
• Knowledge of app marketing, loyalty programmes, push notifications or mobile customer journeys.
• Experience across paid search, paid social and other digital advertising channels.
• Strong analytical and commercial skills, with the ability to turn customer and campaign data into clear actions.

Responsabilidades

• Plan and deliver full-funnel digital marketing activity across the customer journey—from awareness to conversion, retention and reactivation.
• Manage activity across CRM, email, SMS, apps, SEO, websites, paid search, paid social and online listings.
• Develop customer journeys that turn engagement into bookings, visits and repeat customers.
• Support loyalty and app activity, including push notifications and in-app messaging.
• Manage and optimise website content, campaign landing pages, offers, menus and booking journeys.

Conocimientos

CRM marketing

Email marketing

SEO

Digital advertising

Content marketing

Analytics

Stakeholder management

Herramientas

Bloomreach

CRM platforms

Google Business Profile

CMS platforms

Descripción del empleo

We're looking for a commercially minded, hands-on digital marketer who can bring together the entire customer journey. You'll work across CRM, apps, SEO, websites, digital advertising and online listings, creating joined-up digital experiences that take our guests from awareness and consideration through to booking, visiting and coming back again. Using customer insight, data and a test-and-learn approach, you'll continuously optimise our digital activity to increase engagement, drive bookings, build loyalty and deliver measurable commercial results.

• Plan and deliver full-funnel digital marketing activity, supporting the customer journey from awareness and consideration through to conversion, retention and reactivation.
• Manage activity across CRM, email, SMS, apps, SEO, websites, paid search, paid social and online listings.
• Develop effective customer journeys that turn digital engagement into bookings, visits and repeat customers.
• Support and optimise loyalty and app activity, including push notifications, in-app messaging and customer engagement campaigns.
• Manage and optimise website content, campaign landing pages, offers, menus and booking journeys, ensuring a seamless customer experience.
• Improve organic and local search visibility through SEO and Google Business Profile, ensuring restaurant information is accurate and optimised.
• Use customer and campaign data to measure performance, identify opportunities and make clear recommendations for improvement.
• Manage digital budgets, forecasts and campaign performance to ensure investment delivers strong commercial returns.
• Work closely with Brand, CRM, Creative, Technology, Data and Operations teams, as well as external agencies and partners.
• Test new audiences, creative, messaging, offers and customer journeys, using results to continually improve performance.
• Explore emerging technology, automation and AI, identifying opportunities to improve customer experience, efficiency and digital performance.
• Support the wider team by sharing digital best practice and helping improve processes and ways of working.
• We're looking for someone who can think strategically while also being comfortable getting hands-on with delivery.
• 2+ years' experience in digital marketing, with hands-on experience across a mix of CRM, apps, SEO, websites, digital advertising and online listings.
• Experience delivering digital activity across different stages of the customer journey.
• Hands-on experience with email, SMS, segmentation, personalisation and automated customer journeys.
• Experience using CRM or marketing automation platforms, with Bloomreach experience an advantage.
• Knowledge of app marketing, loyalty programmes, push notifications or mobile customer journeys.
• Experience across paid search, paid social and other digital advertising channels.
• A strong understanding of SEO, digital analytics, campaign tracking and test-and-learn approaches.
• Experience managing websites/CMS platforms and online listings such as Google Business Profile.
• Strong analytical and commercial skills, with the ability to turn customer and campaign data into clear actions.
• Confidence managing multiple projects, brands, channels and priorities.
• Excellent communication and stakeholder management skills.
• A collaborative, curious and proactive approach with great attention to detail.
• The Big Table Group is home to over 200 restaurants across iconic brands including Bella Italia, Amalfi, Frankie & Benny's, Banana Tree, Las Iguanas and more.
• Competitive Pay & Benefits plus bonus scheme.
• Amazing Discounts - 50% off food and drink across all Big Table Group brands and 25% for friends & family.
• Wellbeing Support - Our We Care programme includes a 24/7 virtual GP, mental health support, healthcare cash plan, dental plan, counselling, fitness & diet plans.
• Health Insurance.
• Salary Sacrifice Pension.
• Spend and Save Platform - access to 100s of retail discounts.
• A supportive, inclusive culture with real opportunities for growth.
• A business that values integrity, collaboration and continuous improvement.
• At The Big Table Group, there's a seat for everyone. Take your place, share your experiences and let's celebrate the differences we all bring every day!