Freelance Senior B2B Media Planning Director

Propel; Greater London; Hybrid; GBP 111,000 - 185,000; Part time

Job summary

B2B Agency is seeking an experienced freelance B2B Digital Media Planning Director to provide senior cover across a portfolio of B2B accounts in London. This hands-on contract focuses on digital media strategy, client leadership and keeping planning work moving while we fill a gap.

Responsibilities include leading strategy, guiding teams, and overseeing budgets, with opportunities to contribute to pitches using AI where useful. London hybrid arrangement, 1-3 months, Inside IR35.

Qualifications

• Five years’ experience in digital media planning and account leadership.
• B2B marketing experience and understanding of business audiences and buying journeys.
• Strong knowledge of paid social, paid search and the wider digital media landscape.
• Ability to turn business objectives into clear media plans.
• Confidence managing senior client relationships and guiding a team.
• Strong organisation, attention to detail and commercial awareness.
• Positive, client-focused approach and the ability to get up to speed quickly.

Responsibilities

• Lead digital media strategy and planning, aligning channel choices and budgets with client objectives.
• Provide clear strategic direction to senior clients and maintain strong relationships across the portfolio.
• Work with activation teams and media partners to deliver campaigns and use results to shape future plans.
• Guide and support the team, ensuring consistently high-quality work across accounts.
• Oversee account budgets, forecasting and commercial performance.
• Contribute to new business pitches and bring practical ideas, tools and approaches, including AI, where useful.

Skills

Digital media planning

Account leadership

B2B marketing

Paid social

Paid search

Strategic thinking

Client relationship management

AI in media planning

Tools

AI tools

Job description

B2B Agency is seeking an experienced freelance B2B Digital Media Planning Director to provide senior cover across a portfolio of B2B accounts in London. This hands-on contract focuses on digital media strategy, client leadership and keeping planning work moving while we fill a gap.

Responsibilities include leading strategy, guiding teams, and overseeing budgets, with opportunities to contribute to pitches using AI where useful. London hybrid arrangement, 1-3 months, Inside IR35.