Media Account Director

Propel London Ltd.; Greater London; On-site; GBP 90,000 - 135,000; Full time

Job summary

B2B Agency in London seeks an experienced Media Account Director to lead client relationships and media planning for a portfolio of B2B accounts. The role emphasizes digital channels, strategic planning, team leadership, and commercial accountability.

You will drive digital media strategy, own key client relationships, and collaborate with activation teams to deliver campaigns and inform future planning. A strong five-year background in media planning and leadership is required.

Qualifications

• At least five years in media planning and account management with digital focus.
• B2B marketing experience and understanding of business audiences and buying journeys.
• Strong knowledge of paid social and paid search in digital media.
• Ability to translate business objectives into effective media plans.
• Experience managing senior client relationships and leading a team.
• Highly organized with attention to detail and multi-account management.
• Strong commercial awareness and experience managing account finances.
• Positive, enthusiastic, client-focused approach and strategic direction.

Responsibilities

• Lead digital media strategy and planning; align channel mix and budgets with client objectives.
• Own key client relationships; provide strategic direction and growth opportunities.
• Collaborate with activation teams and media partners to deliver campaigns and inform future planning.
• Lead and develop a team; ensure high-quality work across accounts.
• Oversee budgets, forecasting, and profitability for accounts.
• Support new business pitches and introduce tools and approaches, including AI.

Skills

Media planning

Account management

Digital media

B2B marketing

Strategic thinking

Team leadership

Client relationships

Budget management

Forecasting

Commercial awareness

Tools

Google Ads

LinkedIn Ads

AI in media planning

Job description

Media Account Director

Company: B2B Agency

Location: London

We're looking for an experienced Media Account Director to lead client relationships and media planning across a portfolio of B2B accounts. The role is predominantly focused on digital channels, combining strategic planning, team leadership and commercial responsibility.

Job responsibilities:

• Lead digital media strategy and planning, aligning channel mix and budgets with client objectives.
• Own key client relationships, providing clear strategic direction and identifying opportunities for growth.
• Work with activation teams and media partners to deliver effective campaigns and inform future planning.
• Lead and develop a team, ensuring high-quality work across accounts.
• Oversee account budgets, forecasting and profitability.
• Support new business pitches and introduce relevant tools and approaches, including AI.

Experience required:

• At least five years' experience in media planning and account management, predominantly across digital channels.
• B2B marketing experience, with an understanding of business audiences and buying journeys.
• Strong understanding of paid social, paid search and the wider digital media landscape.
• A sharp strategic thinker who can translate business objectives into effective media plans.
• Experience managing senior client relationships and developing a team.
• Highly organised, with excellent attention to detail and the ability to manage multiple accounts.
• Strong commercial awareness and experience managing account finances.
• A positive, enthusiastic and client-focused approach - someone clients enjoy working with and trust to provide strong strategic direction.